ADVERTISING HÄNSEL-ECHO FASHIONS -

Hänsel-Echo. Voorjaar en Zomer1937. Mededeeling uit eigen kring van de Hänsel & Co. N.V. in Forst (Lausitz). [title on front wrapper].

S.L.[Forst], Hänsel & Co., 1937. small 4°. Orig. wrappers, stapled. Large coloured illustration of a male golf-player in sportswear with his clubs on front wrapper, two large uncoloured illustrations of a tailored shoulder-piece with extensive explanatory key on lower outer wrapper. 15pp. of dutch text with many illustrations, of which coloured, on plates and in text, mainly depicting male fashion, a number of black/white illustrations for tailoring with extensive explanatory text. ADDED: a promotional leaflet by the dutch representative L. van der Heijden-Amsterdam, a bespoke tailor, directed to his [dutch] colleagues, announcing the new collection. A-4 sized. Text printed on recte, with his logo, 4 ills. depict. gent's fashion for the season. AND: a carbon-copy of a typed letter, with letterhead of Hänsel & co., A-5 sized, typed on recte only, informing dealers on the new collection. Both loosely inserted. [Blad No. 21]. SCAN AVAILABLE UPON REQUEST. A 'catalogue', presenting mainly male fashions for the season Sprin/Summer 1937, issued for the dutch market, ditributed by the dutch representative of Hänsel & Co., Forst (Lausitz), Germany, L. van der Heijden-Amsterdam. Illustrations show jackets, business-wear, hats, sportswear as designed by Peter Paul Junke, raincoats, hats and caps, &c. all tailored after the Hänsel method. A very fine and lavisly illustrated piece of advertising art.

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Book number: 45477

Keywords: fashion catalogue male men sportswear jackets hats caps dress promotion advertising publicity reclame history clothing

ADVERTISING -

Hardy's Muurverven geven de toon aan!

Heerlem, Verffabriek René Hardy, s.d.[circa], 1930. sm. slim 8°. orig. stiff paper lettered and illustrated front boards. 14 original coloured water-paint samples on verso of front boards, further promotional text on facing page and lower outer wrap. SCAN AVAILABLE UPON REQUEST. A nice ephemeric piece of advertising and promotinal material as published by a dutch paint manufacturer René Hardy, Heerlen, Limburg Province. Very well preserved.

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Book number: 40735

Keywords: advertising promotion sample chart wall paint paint manufacture

ADVERTISING ART - LAVIES, J[AN, 1902-2005],

HOLLAND. Official Tourist Information Office, The Hague. Netherlands Railways Through Holland with 8 day's Season Tickets.[An original printed coloured poster designed by Jan Lavies.

The Hague, Official Tourist Information Office, s.d. [circa], 1950. An original coloured printed promotional poster designed by Jan Lavies, as produced for the British holiday-market. Sized 95x65cm. Title in bold black lettering at tail, incl. dutch reailway information: fares: 1st, 2nd. and 3rd. Class. On foreground a dutch child in bathing-costume holding the dutch flag on top of a dune, with in background the sea. A SCAN IS AVAILABLE UPON REQUEST! Jan Lavies (1902-..), a dutch commercial draughtsman and designer arrived in colonial Indonesia in 1925 and settled in Batavia and was emploed at the publicity Agency Aneta. He returned to the Netherlands in c. 1935 an is one of the foremost dutch commercial designers. This beautifully coloured and designed original thin paper poster has especially been designed for British Tourist Agencies, promoting holidays in the Netherlands. Few copies will have survived. In very good condition, very colourful. A SCAN IS AVAILABLE UPON REQUEST! Rare.

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Book number: 41314

Keywords: advertising promotion holidays jan lavies holland poster coloured design craft commercial design promotion tourism travel

ADVERTISING CETA BEVER - JO SPIER,

[De Hollander zegt Kapot].

S.L., Ceta Bever, s.d. [circa], 1935. A collection of tog. 12 coloured lithographed thin boards cards, actual sizes 10.2x5.4 cms, mounted on boards, 13,9.3cm., numbered 1-12, being illustrations after drawings by Jo Spier, with captions at tails, being statements outspoken by various nationalities as dutch, germans, frenchmen, egyptians, chinese, japanese, &c., on broken objects displayed at their feet, to be repaired by glue of the brand Velpon. A complete set of 12 original coloured cards, issued by a dutch manufacturer of glues and paints Ceta Bever, promoting glue of the brand Velpon, in order to repair broken objects. Set in very good condition with fresh colouring.

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Book number: 44546

Keywords: advertising promotion reclame ceta bever velpon glue jo spier

ADVERTISING - H.W. POSTMA,

In de Pen, over de Pen naar de pennevruchten. Orig. edn.

Rotterdam, H.W. Postma, s.d. [..], 1955. Small slim 8°. Orig. wrappers, stapled. Title printed on front wrapper, speciment of a calligraphed text printed in black/white on lower outer wrapper. 7pp. Some text-ills. of pens. Promotinal brochure by a Rotterdam-based importer and representative H.W. Postma, importing Swedish pens since 1918, incl. i.a. notes on medieval calligraphy and illumination. Very fine copy.

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Book number: 45636

Keywords: advertising promotion publicity reclame rotterdam pens illumitating calligraphy writing palaeography dutch

ADVERTISING - KELLOGG'S WAY OF DIETING -

Keep on the Sunny Side of Life. A new way of Living.

S.I., Kellogg Company, 1933. Small 8°., original coloured and illustrated wrappers, stapled. 32pp. 6 coloured plates, coloured illustrations in text, tables in text, table of contents. A guide to slimming, diets and dieting published by Kellogg, with useful information and recipes and menues, for short or longer periods (7-day dieting programme) in order to achieve the ideal weight accourding to height (with an explanatory table), in which obesitas is introduces as Public Enemy No. 1. What happens to the food you eat; the alimentary time-table, dangers of cathartics, laxative food, dieting for charm (fitting into fashionable female clothing), &c. A lavishly illustrated promotional guide. Very good copy.

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Book number: 48113

Keywords: kellog food advertising publicity slimming dieting diet fashion obesitas reducing weight size recipe menue food nutrition value

ADVERTISING TEA - FIRMA C. KEG -

Keg's Thee-Album. Album Theeplaajes. Firma C. Keg Thee- en Koffie. Internationaal. Re impression 1920.

Zaandam, Theehandel Fa. C. Keg, [..], 1920. Orig. clothbacked paper-covered thin boards, title in bold white type on front boards with an illustration of a globe at tail, printed within a thin double-barred white coloured line border. [16]pp. of text. Album with tog. 90 very fine coloured lithographed small inserted plates, each 8x4.5cm., each with company's name in whity bold type at head, each with concise explanatory captions at tails, all depicting national flags, dress and occasionally national coins of countries exported-to as Holland, BelgiumBelgian Congo, France, Germany, England, British India, Russia, Brazil, Italy, Switzerland, Denmark, Morocco, United States, Mexico, Bolivia, &c.., company's advertism. on verso of front boards, on verso of ti.-p., on recte of first unnumbered lve., on verso of p. [16], and on recte of last unnumbered lve. [Internationaal, series]. Gooijaeres, page 69. SCAN AVAILABLE UPON REQUEST. A nice example of a so-called Plaatjesalbum, announced of historical value on front boards. Text on 6 unnumered lvs. supplies general information on countries exported to. Published by a dutch wholesale dealer in Tea and Coffee, Keg, founded 1832, Head-office Zaandam, subsidiary at Alkmaar, Holland. (boards with some general shaving to extremities and corners, some damage to lower rim of paper of front cover, name of previous owner stamped on verso (blank) of front boards, illustrations and contents good to very good and fresh).

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Book number: 45643

Keywords: plaatjesalbum keg tea coffe trade wholesale dealer keg export lithography history export advertising promotion publicity publiciteit flags national dress global

ADVERTISING - COLOUR CHART WITH ORIGINAL SAMPLES,

Kleurkaart Serie A van Prachtbijts (sic!), Ceta-Bever.

Beverwijk, Verenigde Chemische Fabrieken Ceta-Bever, s.d.[circa], 1930. sm.slim. 8°. orig. printed thin boards folder, folding-out once. Total size 20x19cm. Col. illustrations of various products printed on lower outer wrap. Chart with tog. 16 original coloured samples with short captions in dutch and concise directions for use. [A scan is available upon request]. A very nice piece of dutch advertising-art, of a famous and still extant Association of consolidated factories, Ceta-Bever. Very fine condition.

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Book number: 40308

Keywords: advertising samples paintmanufacture dutch verf monsters

ADVERTISING - MARITIME JIGSAW,

Koninklijke Rotterdamsche Lloyd. [An original Jigsaw].

S.L.[Rotterdam], Koninklijke Rotterdamsche Lloyd, s.d. [circa 1935). A small jigsaw, published by the Koninklijke Rotterdamsche Lloyd, containing tog. 16 wooden pieces, 3x3x0.5cm, when laid forming the word Koninklijke Rotterdamsche Lloyd, last piece depict. company's crowned logo, repeated on upper lid. Tog. in an original cardboard box, 12.5x12.5x1cm. A nice piece of advertising. Complete and in good to very good condition. (some skilful restorations to boxs' sides. Rare.

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Book number: 41167

Keywords: maritime jigsaw promotion advertising rotterdamsche lloyd dutch

ADVERTISING ART - PHILIPS GLOEILAMPEN FABRIEK -

Kunstlicht als Bedrijfshulp. [De Boerderij]. (subtitle on front wrapper). Orig. edn.

S.L. [Eindhoven], N.V. Philip's Verkoop-Maatschappij voor Nederland, s.d. [circa], 1946. sm. 8°. Orig. pict. coloured and lettered front wrapper, small coloured vignette in centre of lower outer wrapper. 71pp. Num. col. ills., of which many full-page, a coloured graph., many tables in text and full-page. Promotes and stimulates the use and installation of electricity in dutch farms and farmhouses, both for private and commercial use, in connection with the reconstruction of farms and farmhouses and their electric powered machineries, after the devastations during the german nazi-occupation and the liberation of the Netherlands in 1945. Written and published by command of the Philips Sales Division for the Netherlands, in consultation of the dutch office for reconstruction of farms and farmhouses. A lavishly illustrated promotional booklet by the dutch electronics corporation Philips, Eindhoven municipality. Very good copy.

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Book number: 44784

Keywords: promotion advertising publicity sales philips eindhoven electricity electric power reconstruction rebuilding

ADVERTISING -

Het Merkartikel in de Samenleving.

S.L., Stichting Her Merkartikel, [c., 1950. ]. Small 8°, 28pp. Brochure on function & position of name brands in [dutch] society.

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Book number: 10867

Keywords: advertising name brands merkenrecht

ADVERTISING - LEATHER CLOTHING FOR MOTORISTS,

Modellenboek Gelmok. Dames- en Heeren Lederkleding Juli 1934.

S.L., Jacobs Drukkerij, s.d. [..], 1934. small slim 8°. Orig. wrappers, stapled. Front wrapper in black/white design, with brand-name Gelwok and an illustration of a motorcyclist at tail, lower outer wrapper left blank. 36pp. of black/white illustrations, with concise explanatory captions in dutch, table of contents. SCAN AVAILABLE UPON REQUEST. A promotional brochure, informing clients on the latest fashions, 1934, in leather clothing: coats and jackets, caps, safety-caps, hats, boots, gloves, &c. for male motorcyclists & their female passengers, for daily use and sports, with as brand-name Gelwok. A very good copy of a scarce item.

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Book number: 45472

Keywords: fashion male female clothing leather caps coats jackets caps gloves hats motorcycling sports daily wear motoring publicity promotion advertising gelwok dutch

ADVERTISING - MOES, MANUFACTUREN-PELTERIJEN,

Moes, Manufacturen-Pelterijen. [special promotional issue].

Doetinchem, C. Misset, 1938. 4°. Orig. illustrated wraps., stapled. page 125-144. text-ills, of which diagrams, adverts. in text and on [4]pp., incl. inside front- and lower outer wrap., of which illustrated. [Jaarbeursnummer, year 21, 8 september 1938, no. 7]. Promotional issue of a dutch Drapers' and furriers' Moes, special issue published on the occasion of the dutch annual industrial Fair, Utrecht. With artt. on the Royal Dutch Industrial Fair in general, the Moes-company, window-dressing and decorating, the fur-trade, &c. Fine copy.

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Book number: 43289

Keywords: furriery drapery promotion advertising pelterijen moes jaarbeurs industrial fair dutch

ADVERTISING - SECOND WORLD WAR,

Neubrom. Fabriek van Fotografische Papieren - BRÚNN.

Nijmegen, Odin, augustus, 1941. sm. 8°. [3]pp. of text in dutch, advertising photographic material for the amateur and retailers, with tables indicating technical details, to be ordered through their main representative in the Netherlands N.V. Odin, Nijmegen, with a loosely inserted price-list in dutch currency, A-4 sized, cyclostyled on recte only. Added: Price-list in dutch currency, sm. 8°. Quadruple folded, printed recto/verso, 47x19.5 cm., promoting photographic material as films, chemicals, &c. as produced by HauffAktiengesellschaft, Stuttgart-Feuerbach, with enclosed another price-list from the same firm, A-4 sized, cyclostyled on noth sides, for films. Also added: a short notice to Odin clients, 21x9cm., cyclostyled on recte only, informing the reader that Odinwill be closed on Saturdays in order to economize on fuel and electricity. The whole in an original brown manila envelope, addressed to a client in Dinxperloo, Achterhoek, Gelderland Province, stamped and dated 23.X.[19]41. An interesting war-time lot of promotional material of a dutch whole-saler of photographic material, N.V. Odin-Graafseweg 68-Nijmegen, the Netherlands, being the main representative of two german manufacturers of photographic material : Neubrom, Brühn, manufacturer of photographic paper, and Hauff Ltd., Stuttgart and Feuerbach. All material but one dated August 1941, all material, but one, published by consent of the german nazi-administration of the Netherlands during the occupation 1940-1945, K1840, K7528 (two pieces). A nice and very well preserved lot of second world war advertising and promotion.

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Book number: 43969

Keywords: advertising promotion photography wholesale dealer odin second world war occupation odin neobrom hauff photographie materialien reclame second world war

ADVERTISING - C.G. VAN TUBERGEN HAARLEM-HOLLAND,

New Bulbous- and Tuberous rooted plants introduced into cultivation by C.G. van Tubergen Ltd. Haarlem (Holland). Orig. edn.

Haarlem, C.G. van Tubergen, [..], 1947. large 8°., original limp wrappers, title in bold black type on front wrapper. 86pp. Many plates of which some coloured illustrating flowering plants, chronology of distictions obtained in Holland and elsewhere, 1865-1939 at very end. This Haarlem-based firm started introducing bulbous and tuberous rooted plants from Central and Western Asia in the years 1897 to 1914. It is the aim to record in this publication to introduce these novelties and is directed to people who are interested in horticulture. Text also supplies extensive information on the hybridisation of bulbous and tuberous rooted plants. Publication of this 'catalogue' or better commemorative volume to the 75th anniversary of Van Tubergen, originally planned October 28th, 1944, but delayed due to the german nazi occupation of Holland during the Second World War. Very fine copy.

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Book number: 47099

Keywords: sales promotion publicity advertising haarlem tubergen bulbous tuberous plants horticulture hybridisation gardening flora central western asia