McKenna, Regis
Who's Afraid of Big Blue? How Companies Are Challenging I B M-and Winning
Reading, MA: Addison Wesley, 1988. First Edition. Hardcover. ISBN: 0201155745. Very Good in Very Good dust jacket; Chronicles the strategies of companies--such as Apple Computer, Digital, and Micro Systems--that have successfully competed with IBM, with information on specific tactics used to rob the computer giant of markets; 218 pages.
Gibson's Books
Professional sellerBook number: 40825
USD 10.00 [Appr.: EURO 9.25 | £UK 8 | JP¥ 1566]
Keywords: 0201155745 Companies IBM Mckenna, Regis Computer Information Technology Business 1st Edition