Adams & Elting Co.

Two Advertising and Sample Brochures for 'Hygienic Kalsomine'

Chicago, Adams & Elting Co. 1909. Two brochures, ca 1909; four-fold and tri-fold, 8 1/2 x 3 1/4 and 6 1/4 x 3 1/4 folded; one illustrated with drawings, the other lithographed; 18 color paint chips laid on in each; generally mild wear to edges and margins; in very good condition. Beautiful advertising brochures, they showcased various shades of 'Hygienic Kalsomine' - a sanitary wall finish in brilliant, uniform colors. Very good .

ZH BooksProfessional seller

Book number: 003741

Catalogue: Paint

Keywords: Paint

Celluloid Zapon Company

Colored Celluloid Enamels

New York, Celluloid Zapon Company, 1910. Tenth edition, n. d. (ca 1910); 6 x 3; gray wraps, printed and decorated in black and tied with a decorative string; two-fold, card-stock, three-panel within; 18 color paint chips laid on; light wear to wraps; a few of the paint chips with slight cracks; in very good condition. The Frederick Crane Chemical Company, founded in 1884 in Springfield, New Jersey by Richard Hale, his son-in-law Frederick Crane, and Leonard Richards, was arguably the first business in the US to manufacture and sell lacquer for finishing metal and plated wares. A few years later, the company was renamed the Celluloid Zapon Company. Zapon was the name they gave their lacquer, because of the Japanese pronunciation for the then-common name for metal finishes called "Japans." The current booklet showed the various shades capable of being produced by mixing the colors. The enamels were said to be air drying, light, waterproof, and could be dipped, brushed, or sprayed. Very good .

ZH BooksProfessional seller

Book number: 003738

Catalogue: Paint

Keywords: Paint

Detroit White Lead Works

Two Advertising and Sample Brochures for 'Rogers Brushing Lacquer'

Detroit, Michigan, Detroit White Lead Works, 1930. Two brochures, two-fold, then double-fold, 12 panels each; 7 1/2 x 4 1/2 and 8 x 3 3/4; illustrated with Art Deco drawings and 49 and 24 color paint chips laid on respectively; a bit of wear and age-toning along margins and folds; in very good condition. Beautiful advertising brochures, they showcased the colors of Rogers lacquers, including several stippled ones with brilliant marbled effects. The Detroit White Lead Works was founded in 1865 and manufactured paint by mixing white lead, oils, and colors. Some of their lacquers' claims to fame were that they "dried, while you wait" and could be used on wallpaper, linoleum, etc. Very good .

ZH BooksProfessional seller

Book number: 003740

Catalogue: Paint

Keywords: Paint

Nu-Enamel Corporation

Color Magic with Nu-Enamel

Chicago / New York, Nu-Enamel Corporation, 1930. Brochure; tri-fold, 8 panels, 14 x 8 1/2 unfolded; illustrated with Art Deco drawings; a small metal piece, coated with Nu-Enamel present and threaded through paper at lower margin (small, closed tears where it was originally inserted); thin, closed cuts to edges of folds; distributor's stamp; in about very good condition. A beautiful advertising brochure, it showed 20 colors of Nu-Enamel - an oil-based paint, said to be capable of being used over old paint, where one coat is enough for full coverage, no brush marks are left, and there are no noxious odors. The brochure also gave examples of possible use, including bathrooms, automobiles, furniture, etc. Very good .

ZH BooksProfessional seller

Book number: 003737

Catalogue: Paint

Keywords: Paint

Valentine & Company

Background of Beauty. Valentine's Valspar Flat Wall Paint

New York, The Valspar Corporation, 1930. First Edition. Brochure, four-fold, ten panels, 8 1/4 x 3 3/4 folded; illustrated with Art Deco drawings and 12 color paint chips laid on; a few spots, mostly to last panel; mild wear to edges; in very good condition. A beautiful advertising brochure, it showcased various colors of Valspar wall paint by a company tracing its origins to 1806 in Boston. Very good .

ZH BooksProfessional seller

Book number: 003739

Catalogue: Paint

Keywords: Paint