found: 11 books

9780470613580 Aaker, David A, Brand Relevance. Making Competitors Irrelevant
Aaker, David A
Brand Relevance. Making Competitors Irrelevant
Jossey Bass Wiley. Hardback. Pp: 381. This ground-breaking book clearly defines the concept of brand relevance and shows what it takes to channel innovation and manage the competitive arena so that competition is reduced or eliminated.n Throughout the book, branding guru David Aaker explains how brand relevance drives market dynamics using dozens of illustrative case studies involving brands such as Asahi Beer, Prius, Whole Foods Market, Hyundai, Zappos, Wheaties Fuel, Zipcar, Muji, Cafe Steamers, GE, SalesForce.com, and Apple. He reveals how brand teams have turned away from destructive brand preference competition by making other brands irrelevant. nAdopting Aaker's brand relevance modeløin which innovative offerings form categories and subcategoriesøprovides dramatic opportunities for brand teams with insight and the ability to lead the market. As Aaker explains, successful brand relevance competition involves four vital tasks: concept generation, concept evaluation, creating barriers to the competition and, critically, actively defining and managing the new category or subcategory. It also involves being on top of the market, the competition, and the technology so that they get the timing right, a crucial element of a successful brand relevance strategy.nBrand relevance is a threat as well as an opportunity to firms facing dynamic markets. Aaker shows how to avoid having a brand go into decline because people no longer consider it relevant. nBrands that can create and manage new categories or subcategories making competitors irrelevant will prosper while others will be mired in debilitating marketplace battles or will be losing relevance and market position. ISBN: 9780470613580. Cond./Kwaliteit: Goed.
De SlegteProfessional seller
Book number: 3252336
€  20.00 [Appr.: US$ 20.9 | £UK 17.25 | JP¥ 2877]
Keywords: 9780470613580

 
Aaker, David A.,
Developing Business Strategies.
NY, Wiley, (1995). 4th ed. VG in VG DJ. Moving beyond reactive problem solving into development of a strategic vision.
Crabtree's Collection Old BooksProfessional seller
Book number: BOOKS027337I
USD 14.00 [Appr.: EURO 13.5 | £UK 11.75 | JP¥ 1926]
Catalogue: Business

 
Aaker, Jennifer en Andy Smith (with Carlye Adler)
The dragonfly effect. Quick, effective, and powerful ways to use social media to drive social change.
Jossey-Bass, 2010. gebonden met stofomslag; nieuw; papier off-white.
InktswartPrivate seller
Book number: ENNFS04157
€  25.00 [Appr.: US$ 26.13 | £UK 21.75 | JP¥ 3596]

 
AAKER,DAVID A.
MARKTGERICHT STRATEGISCH BELEID
1996, 378 pp. c491
Moby DickProfessional seller
Book number: 217822
€  10.00 [Appr.: US$ 10.45 | £UK 8.75 | JP¥ 1438]
Catalogue: General

 
AAKER, DAVID A.
Strategic Market Management.
New York. John Wiley & Sons, Inc. 2008. Figures in text. Paperback. 322pp. 8vo. Covers slightly rubbed, else very good. ISBN 9780470056233.
Worpsweder AntiquariatProfessional seller
Book number: 885168
€  19.00 [Appr.: US$ 19.86 | £UK 16.5 | JP¥ 2733]

 
David A. Aaker (Autor)
Strategic Market Management
, Wiley, Auflage: 6th (2002). 350, , Softcover. Zustand: 2. Focuses on the need to analyze the external environment and the competitive marketplace to make strategic market selections and competitive positioning decisions. * The most complete, systematic approach to external analysis available. * Addresses key current strategy issues, and is noted for its extensive use of business examples. Contents same as US/UK editions. ISBN: 9944494070. Gewicht/weight: 2000 gr.
LLU BuchserviceProfessional seller
Book number: BN21705
€  459.90 [Appr.: US$ 480.7 | £UK 396.75 | JP¥ 66147]
Keywords: Focuses on the need to analyze the external environment and the competitive marketplace to make strategic market selections and competitive positioning decisions. * The most complete, systematic approach to external analysis available. * Addresses key cur

 
David A. Aaker (Autor)
Strategic Market Management
, Wiley, Auflage: 6th (2002). 350, , Softcover. Zustand: 2. Focuses on the need to analyze the external environment and the competitive marketplace to make strategic market selections and competitive positioning decisions. * The most complete, systematic approach to external analysis available. * Addresses key current strategy issues, and is noted for its extensive use of business examples. Contents same as US/UK editions. ISBN: 9944494070. Gewicht/weight: 2000 gr.
LLU BuchserviceProfessional seller
Book number: BN21710
€  349.90 [Appr.: US$ 365.73 | £UK 302 | JP¥ 50326]
Keywords: Focuses on the need to analyze the external environment and the competitive marketplace to make strategic market selections and competitive positioning decisions. * The most complete, systematic approach to external analysis available. * Addresses key cur

 
Aaker, David A.:
Strategisches Markt-Management : Wettbewerbsvorteile erkennen - Märkte erschliessen - Strategien entwickeln.
Wiesbaden : Gabler, 1989. XIV, 365 S. : graph. Darst. ; 25 cm Leinen Bibl.-Ex., Guter Zustand. SU fehlt. Free shipping within Germany. Shipping costs to EU-countries: 9.50 EUR, to non-EU-countries: 15.00 EUR.
Antiquariat Thomas HakerProfessional seller
Book number: 574415
€  8.50 [Appr.: US$ 8.88 | £UK 7.5 | JP¥ 1223]
Keywords: Strategisches Management, Wirtschaft, Marktwirtschaft ISBN: 9783409133395

 
AAKER, DAVID A.
Strategisches Markt-Management. Wettbewerbsvorteile erkennen, Märkte erschließen, Strategien entwickeln.
Wiesbaden. Gabler Verlag. 1989. Tabellen und Diagramme im Text. Orig.Leinen. Orig.Umschlag. 365 Seiten. Gr.-8°. Umschlag leicht lichtrandig, Besitzername auf dem Vorsatz, sonst gut erhalten. ISBN 3409133399
Worpsweder AntiquariatProfessional seller
Book number: 885169
€  39.00 [Appr.: US$ 40.76 | £UK 33.75 | JP¥ 5609]

 
Aaker David
MARKTGERICHT STRATEGISCH BELEID Aaker David. 1993. Academic Service. Paperback. 389pp.
d922 Goed Paperback 9789052610856
Antiquariaat OvidiusProfessional seller
Book number: 92280
€  13.00 [Appr.: US$ 13.59 | £UK 11.25 | JP¥ 1870]
Keywords: ISBN: 9789052610856

 
Erich Joachimsthaler, David A. Aaker, John A. Quelch ...
Harvard Business Review on Brand Management (Harvard Business Review Paperback Series)
Harvard Business Press 1999-08-25. 204 S. Taschenbuch Sehr guter Zustand, ohne Namenseintrag Foto und Cover nicht identisch ISBN: 1578511445. sehr gut - gebraucht
buchgenie.de Sigrun WuerteleProfessional seller
Book number: BU230008
€  9.99 [Appr.: US$ 10.44 | £UK 8.75 | JP¥ 1437]
Catalogue: Ratgeber

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