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013520917X BATRA RAJEEV, MYERS JOHN G., AAKER DAVID A., ADVERTISING MANAGEMENT
BATRA RAJEEV, MYERS JOHN G., AAKER DAVID A.
ADVERTISING MANAGEMENT
Prentice Hall, 1996. 754 pages. Illustré de nombreuses photos en noir et blanc dans le texte. Etiquettes de code sur le dos et le 1er plat. Tampon de bibliothèque en page de titre. Trace de colle au dos du 2e plat. Bords des plats frottés. 5th edition. The field of advertising management. Advertising planning and decision making... In-8 Broché. Etat d'usage. Couv. légèrement pliée. Dos frotté. Intérieur acceptable Classification Dewey : 420-Langue anglaise. Anglo-saxon. ISBN: 013520917X.
Le-livre.comProfessional seller
Book number: RO60068153
€  30.90 [Appr.: US$ 36.25 | £UK 28.5 | JP¥ 3823]
Catalogue: LANGUES
Keywords: 013520917X1

 
AAKER, DAVID A.
Brand Leadership.
New York, The Free Press, 2000. Bound with d.j. pp.: 351.
Antiquariaat Bij Nader InzienProfessional seller
Book number: 14517
€  10.00 [Appr.: US$ 11.73 | £UK 9.25 | JP¥ 1237]

 
AAKER, DAVID A.; JOACHIMSTHALER, ERICH
Brand Leadership: The Next Level of the Brand Revolution
US: Free Press, 2000. Hardcover. 0684839245 Fine in Fine dust jacket. First edition.. Fine .
Robinson Street Books, IOBAProfessional seller
Book number: DR5GC4525
USD 26.00 [Appr.: EURO 22.25 | £UK 20.5 | JP¥ 2742]
Catalogue: Business & Money
Keywords: 0684839245 Marketing & Sales Marketing & Sales

002900151X AAKER, DAVID A., Building Strong Brands
AAKER, DAVID A.
Building Strong Brands
Free Press, New York, 1995. First Edition, Hardcover. Very Good Condition/Very Good. 9780029001516 800 g; X, 388 pages, indexed, and includes chapter notes. Illustrated with some photographs, and diagrams. In original cloth backed boards, with dustjacket. Apart from having been read, the book shows no damage. With compelling case studies and insightful discussion, the author extends the concepts put forth in Managing Brand Equity to create the 1st true owner's manual for brand managers. -- Rear panel blurb Size: 8vo - over 7¾" - 9¾" tall. Please refer to accompanying picture (s). Quantity Available: 1.
Syber's BooksProfessional seller
Book number: 0233889
AUD 22.00 [Appr.: EURO 13.5 US$ 15.63 | £UK 12.25 | JP¥ 1649]
Keywords: BZDB2 Management, brand names, intangible property, Valuation Business, Finance & Marketing; Building Strong Brands

 
DAVID A. AAKER
Developing Business Strategies - 2nd. Ed.
John Wiley Publishing. 1988. Hard Cover. Hardcover/pub.1988/Gd. condition/364 pages - Covers external analysis, cutomer analysis, competition analysis, and developing strategy in mature or stagnant markets. [AH225936]. Good.
Mike Long BooksProfessional seller
Book number: 25936
USD 20.14 [Appr.: EURO 17.25 | £UK 15.75 | JP¥ 2124]
Catalogue: Sales
Keywords: investment, competition, analysis, sells, corporate, business, stagnant markets, sales

 
AAKER, DAVID A.,
Developing Business Strategies (Wiley Series on Marketing Management).
U.S.A., Wiley, 1988. Second Edition (ISBN: 0471602965) 8vo - over 7¾" - 9¾" tall, Hard Cover Very Good/Very Good. Jacket has light edgewear, price-clipped. Boards have minor shelfwear. Pages are clean, text has no markings, binding is sound.
Top Notch BooksProfessional seller
Book number: 112447
USD 7.00 [Appr.: EURO 6 | £UK 5.5 | JP¥ 738]
Keywords: Business Management

 
AAKER, DAVID A.,
Developing Business Strategies.
NY, Wiley, (1995). 4th ed. VG in VG DJ. Moving beyond reactive problem solving into development of a strategic vision.
Crabtree's Collection Old BooksProfessional seller
Book number: BOOKS027337I
USD 14.00 [Appr.: EURO 12 | £UK 11 | JP¥ 1477]
Catalogue: Business

 
AAKER, DAVID A.
Developing Business Strategies (Wiley Series on Marketing Management)
Wiley, 1988. Hardcover. 0471602965 Near fine in near fine dust jacket. 2nd printing. Inscribed presentation copy signed by the author.. Fine .
Robinson Street Books, IOBAProfessional seller
Book number: BING7473253
USD 26.00 [Appr.: EURO 22.25 | £UK 20.5 | JP¥ 2742]
Keywords: 0471602965

 
DAVID AAKER
Developing Business Strategies
John Wiley & Sons Publishing. 1992. Hard Cover. Hardcover/pub.1992/Gd. condition/390 pages - Business Strategy explored.. (TA64561z). Good.
Mike Long BooksProfessional seller
Book number: 4561z
USD 49.23 [Appr.: EURO 42 | £UK 38.5 | JP¥ 5193]
Catalogue: Sales
Keywords: corporations, wall street, business, money, profit, investment, stock, management, leadership, global, strategy, how to, instruction, multinational,

 
AAKER, JENNIFER EN ANDY SMITH (WITH CARLYE ADLER)
The dragonfly effect. Quick, effective, and powerful ways to use social media to drive social change.
Jossey-Bass, 2010. gebonden met stofomslag; nieuw; papier off-white.
InktswartPrivate seller
Book number: ENNFS04157
€  25.00 [Appr.: US$ 29.32 | £UK 23 | JP¥ 3093]

 
AAKER, DAVID A.
MANAGING BRAND EQUITY: CAPITALIZING ON THE VALUE OF A BRAND NAME
Riverside, NJ, Simon & Schuster. 1991. (ISBN: 0029001013) Hardcover with dust jacket, 8vo - over 7¾ - 9¾Tall. Book, In a fascinating and insightful examination of the phenomenon of brand equity, Aaker provides a clear and well-defined structure of the relationship between a brand and its symbol and slogan, as well as each of the five underlying assets, which will clarify for managers exactly how brand equity does contribute value. This book has 299 pages and is illustrated. As New/As New.
Folded Corner BooksProfessional seller
Book number: 008708
USD 31.50 [Appr.: EURO 27 | £UK 24.75 | JP¥ 3323]
Keywords: 0029001013

 
AAKER, DAVID A.;DAY, GEORGE S.,
Marketing Research.
New York, John Wiley & Sons, 1983. Second Edition (ISBN: 0471097403) 8vo - 7¾" - 9¾" Tall, Hard Cover Good -/No Jacket. 731 pp. Boards are scuffed, rubbed and chipped. Highlighting in text. This book may require extra charges for Priority or International shipping.
Top Notch BooksProfessional seller
Book number: 014892A
USD 3.00 [Appr.: EURO 2.75 | £UK 2.5 | JP¥ 316]
Keywords: Business Sales Textbook

 
DAVID A. AAKER
Marketing Research
Wiley, 1986. 3rd Good. Hardcover, Third edition. 677 pages. Ex-library. Text clean. Wiley Series in Marketing. Out-of-print and antiquarian booksellers since 1933.
Lincoln Book SearchProfessional seller
Book number: LINCBOOK015192
USD 15.00 [Appr.: EURO 13 | £UK 11.75 | JP¥ 1582]
Keywords: Business, Marketing

9789039520321 D.A. AAKER, Marktgericht strategisch beleid
D.A. AAKER
Marktgericht strategisch beleid
Boom, 2005. Paperback. Pp: 327. ISBN: 9789039520321. Cond./Kwaliteit: Goed.
De SlegteProfessional seller
Book number: 141040
€  37.00 [Appr.: US$ 43.4 | £UK 34 | JP¥ 4578]
Keywords: 9789039520321

 
AAKER, DAVID A.
Strategic Market Management.
New York. John Wiley & Sons, Inc. 2008. Figures in text. Paperback. 322pp. 8vo. Covers slightly rubbed, else very good. ISBN 9780470056233.
Worpsweder AntiquariatProfessional seller
Book number: 885168
€  19.00 [Appr.: US$ 22.29 | £UK 17.5 | JP¥ 2351]

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