MIDDLETON, VICTOR T C

Marketing in Travel and Tourism

Butterworth-Heinemann. 2001. (ISBN: 9780750644716). Paperback, 9.6 x 7.4 x 1 inches. Third Edition. Paperback - good - 2001 - condition - used books, secondhand books, out of print books, hard to find books, for sale, second-hand books, college books, student books, nonfiction, first edition, exlibrary books sold, signed copies, non-fiction books delivered world wide. Isbn 0-7506-4471-0, 0750644710. "Marketing theory is an evolving body of knowledge, as much art as science, repaying continuous re-evaluation. Above all it is a learning process that daily redefines the leading edge of business practice. This book reflects that re-evaluation process and I am pleased to commend it to readers." "Students, lecturers and practitioners alike will welcome the 3rd edition of this classic text. The authors explain the complexities of travel and tourism marketing lucidly and in the context of a logical and effective structure. Each edition gets better. I highly recommend it." "A welcome third edition of this highly readable and hugely informative text that constitutes a "classic" treatment of the subject area." "The extensively revised third edition of the popular Marketing in Travel and Tourism furnishes both the foundation and the superstructure for tourism marketers. Readers will benefit from this refreshingly current approach to successfully navigating the stormy seas that characterize the world of tourism in the opening years of the 21st century." "Its structured approach, readability and practical emphasis ensures that neither practitioners nor students will be patronised or disappointed. With its comprehensive and insightful coverage the book is an indispensable reference for anyone involved in the marketing of travel and tourism." "Highly relevant to the industry in the new century, the book systematizes the fast growing body of marketing knowledge within this vast field in a clear and convincing way..It demonstrates an eminent insight into the crucial aspects of travel and tourism, covering the characteristics of both larger companies and micro-businesses. " "In particular this 3rd edition addresses the critically important impact of information communications technology on the marketing of travel and tourism. As always, a fresh approach to the subject. The epilogue offers much thought provoking information - a "must read" for scholars of the subject." 'The book is a much-needed contribution.' Annals of Tourism Research 'The seasoned travel marketing executive will find new insights in the book, as well as the distinctive requirements of marketing a tourist destination, attraction, hotel, airline or tour package.' Journal of Travel Research 'Marketing in Travel and Tourism puts all past and present offerings on the same subject in the shade and will surely become the classic work of reference for the next decade.'. Used: Acceptable.

Lady Lisa's BookshopProfessional seller

Book number: 7712

Catalogue: Marketing

Keywords: 9780750644716

RAPP, STAN

Max-E-Marketing in the Net Future

McGraw-Hill. 2001. (ISBN: 9780071364720). Hardcover, 9.3 x 6.4 x 1.1 inches. Hardback with D/J in very good condition. Minor scuffing to spine of D/J. In 1987, marketing genius Stan Rapp introduced the business world to the concept of one-to-one marketing with his international bestseller MaxiMarketing. In this book he teams up with celebrated e-business visionary and bestselling author Chuck Martin to bring us news of Max-E-Marketing, a cutting-edge approach to achieving record profits that combines the power of the Internet with one-to-one marketing techniques. Rapp and Martin show how Max-E-Marketing can put measurable responses from valued customers at the heart of the marketing process to maximize sales, both online and offline. They describe proven techniques for using Internet technology to more effectively target, acquire, and maintain long-term relationships with valued customers. Unlock the fundamentals of marketing success in the digital economy with two of the world's leading e-business visionaries. Used: Acceptable.

Lady Lisa's BookshopProfessional seller

Book number: 22589

Catalogue: Marketing

Keywords: Internet marketing, Business enterprises -- Computer networks 9780071364720

RAPP, STAN

The New Maximarketing

McGraw-Hill. 1995. (ISBN: 9780070520332). Hardcover, 9.3 x 6.4 x 1.3 inches. The new MaxiMarketing-set to revolutionize marketing all over again. MaxiMarketing was the most influential marketing breakthrough of the 80's and the groundbreaking book was a huge best-seller in 11 languages. Now, in The New MaxiMarketing, marketing legends Stan Rapp and Thomas L. Collins rethink and refine their original concept of one-to-one marketing for the 90's, showing you what works and what doesn't in today's Information Economy-the secrets of successful marketing in cyberspace-new one-to-one marketing strategies-the pros and cons of marketing on Internet s-how to use CD-ROMs, electronic couponing, videotapes-by-mail, Faxback, and new applications of traditional media-how to target the right prospects-how to avoid pitfalls of no-brain advertising-and much more. You also get a completely revised version of the universal MaxiMarketing model, with updated case histories of the new Maximarketing in action. 0-07-052033-X. Hardback with dustjacket - 1995 - good condition - - used books, secondhand books, for sale, out of print books, hard to find books, second-hand books, college books, student books, nonfiction, first editions, exlibrary books sold, signed copies, non-fiction books delivered world wide. Isbn 007052033X. Used: Acceptable.

Lady Lisa's BookshopProfessional seller

Book number: 12906

Catalogue: Marketing

Keywords: 9780070520332

RYAN, CHRISTOPHER J.

The Master Marketer: How to Combine Tried and Tested Techniques with the Latest Ideas to Achieve Spectacular Marketing Success

red white text R garage a5+, Kogan Page Ltd. 1996. (ISBN: 9780749419639). Paperback. Paperback - 1996 - good condition. 0-7494-1963-6. Isbn 0749419636. Drayton Bird. Used: Acceptable.

Lady Lisa's BookshopProfessional seller

Book number: 19896

Catalogue: Marketing

Keywords: 9780749419639

SHELDRAKE, PHILIP

The Business of Influence: Reframing Marketing and Pr for the Digital Age

UK, John Wiley & Sons. 2011. (ISBN: 9780470978627). Hardcover, a5 white blue garage. Hardback with dust jacket in good condition. Media has most definitely evolved, as have the ways in which we contemplate, design, communicate and execute strategy. And rather than technological evolution, we re plainly in the midst of a technological revolution. We have no choice then but to reframe marketing and PR in the context of 21st Century technology, 21st Century media and disintermediation, and 21st Century articulation of and appreciation for business strategy. Today, every organization is in the influence business. We influence customers to buy from us, employees to work for us, and the media to write about us. Gone are the days when you could be your own island. Now, to be successful, you need to live within the influence ecosystem and that requires a change of mindset. Fortunately, Philip Sheldrake will show you how. David Meerman Scott, bestselling author of The New Rules of Marketing & PR and the new hit Real-Time Marketing & PR. Good.

Lady Lisa's BookshopProfessional seller

Book number: 29198

Catalogue: Direct Marketing

Keywords: 9780470978627

STOYELL, SUSAN

Write Yourself a Successful Curriculum Vitae

Foulsham. 1989. (ISBN: 9780572015473). Paperback. Paperback in good condition. Get your career off to a winning start!. Used: Acceptable.

Lady Lisa's BookshopProfessional seller

Book number: 23599

Catalogue: Marketing

Keywords: 9780572015473