ANDREWS, LES

Post Office Direct Mail Handbook

Exley Publications Ltd. 1984. (ISBN: 9780905521800). Hardcover, 22cm A5. Hardback no D/J in good condition. A "bible" of direct mail from the former direct mail manager of the British Post Office, so he should know what he is talking about. Deals with all aspects of direct mail campaigns from planning, design, buying mailing lists, production, monitoring etc. A must for all businesses that use this method of promotion. Used: Acceptable/faded red spine.

Lady Lisa's BookshopProfessional seller

Book number: 21332

Catalogue: Marketing

Keywords: 9780905521800

BONOMA, THOMAS V.

The Marketing Edge

Macmillan USA. 1985. (ISBN: 9780029042007). Hardcover, 21.2 x 14.8 x 3.6 cm. Hardback no D/J in good condition. Black cover gold lettering. Sets down practical guidelines for marketing managers to follow in order to implement their theories and strategies in the real business world and thereby achieve top performance. ISBN 0-02-904200-3 0029042003. Used: Acceptable.

Lady Lisa's BookshopProfessional seller

Book number: 3713

Catalogue: Marketing

Keywords: 9780029042007

BPP

CIM Marketing Communications: Study Text, Paper 7

BPP Professional Education. 2005. (ISBN: 9780751722505). Paperback. Features include the CIM syllabus, scene-setting chapter introductions, Key Concepts, Action Programmes and real-life examples. BP liaises closely with examiners to ensure complete syllabus coverage. Paperback - 2005 - good condition, - - used books, secondhand books, out of print books, hard to find books, for sale, second-hand books, college books, student books, nonfiction, first edition, signed copies, non-fiction books delivered world wide. Isbn . Used: Acceptable.

Lady Lisa's BookshopProfessional seller

Book number: 15601

Catalogue: Marketing

Keywords: 9780751722505

CEDAR

Recruiting: The Ioslm Way

Cedar. 2001. (ISBN: 9781902654058). Paperback. Paperback - 2001 - condition good - used books, secondhand books, out of print books, hard to find books, for sale, second-hand books, college books, student books, nonfiction, first edition, exlibrary books sold, signed copies, non-fiction books delivered world wide. Isbn 1-902654-05-6, 1902654056. Used: Acceptable.

Lady Lisa's BookshopProfessional seller

Book number: 7717

Catalogue: Marketing

Keywords: 9781902654058

CEDAR

Structuring Your Team: The Ioslm Way

Cedar. 2001. (ISBN: 9781902654072). Paperback. Paperback - 2001 - condition good - used books, secondhand books, out of print books, hard to find books, for sale, second-hand books, college books, student books, nonfiction, first edition, exlibrary books sold, signed copies, non-fiction books delivered world wide. Isbn 1-902654-07-2, 1902654072. Used: Acceptable.

Lady Lisa's BookshopProfessional seller

Book number: 7718

Catalogue: Marketing

Keywords: 9781902654072

CEDAR

Teaching & Leadership: The Ioslm Way

Cedar. 2001. (ISBN: 9781902654065). Paperback. Paperback - 2001 - condition good - used books, secondhand books, out of print books, hard to find books, for sale, second-hand books, college books, student books, nonfiction, first edition, exlibrary books sold, signed copies, non-fiction books delivered world wide. 1-902654-06-4. Isbn 1902654064. Used: Acceptable.

Lady Lisa's BookshopProfessional seller

Book number: 7719

Catalogue: Marketing

Keywords: 9781902654065

CHISNALL, PETER M.

Marketing a Behavioural Analysis

McGraw-Hill Education. 1975. (ISBN: 9780070840539). Paperback. Paperback - 1975 - good condition - - used books, secondhand books, out of print books, hard to find books, for sale, second-hand books, college books, student books, nonfiction, first edition, exlibrary books sold, signed copies, non-fiction books delivered world wide.0-07-084053-9. Isbn 0070840539. Used: Acceptable.

Lady Lisa's BookshopProfessional seller

Book number: 12251

Catalogue: Marketing

Keywords: 9780070840539

CROMPTON, ALASTAIR

Do Your Own Advertising

Random House Business Books. 1991. (ISBN: 9780712649858). Paperback. Paperback in good condition. A book with principles, precepts, guidelines and rules to enable anyone to plan, write and design advertisements. It shows you how to introduce your own leaflets, booklets, sales brochures, direct mail shots, posters, newspapers and magazine advertisements that work. Used: Acceptable.

Lady Lisa's BookshopProfessional seller

Book number: 22592

Catalogue: Marketing

Keywords: 9780712649858

ELLIS, JIM

Billboards to Buicks: Advertising - As I Lived It

Abelard-Schuman. 1968. (ISBN: 9780200715058). Hardback. Hardback with dustjacket - 1968 - fair condition dj has a few small tears and a chunk missing on the back - - used books, secondhand books, for sale, out of print books, hard to find books, second-hand books, college books, student books, nonfiction, first editions, exlibrary books sold, signed copies, non-fiction books delivered world wide. Isbn 0-200-71505-4, 0200715054. Used: Acceptable.

Lady Lisa's BookshopProfessional seller

Book number: 14045

Catalogue: Marketing

Keywords: 9780200715058

FISK, RAYMOND P.

Interactive Services Marketing

Houghton Mifflin Company. 2000. (ISBN: 9780395769164). Paperback, 9.8 x 8 x 0.5 inches. Paperback - 2000 - good condition - - used books, secondhand books, out of print books, hard to find books, for sale, second-hand books, college books, student books, nonfiction, first edition, exlibrary books sold, signed copies, non-fiction books delivered world wide. Isbn 0-395-76916-7, 0395769167. This edition covers the essentials of services marketing-with particular emphasis on the theater model and the impact of technology. Since a service is intangible, services marketing centers mainly on interactivity and, as a result, this textbook features a dynamic approach to human interactions-both in face-to-face communication as well as connecting through technology. Concise coverage of content enables instructors to make greater use of the textbook web site, reinforcing the emphasis on technology and allowing students to interact with both the printed text and the online material. In addition, the theater continues to act as a model for the industry by encouraging students to compare service workers to actors, customers to audience members, the business to the backstage, and the service environment to the actual stage. In response to reviewers' comments, the authors have streamlined this text to five parts by moving or consolidating chapters from the previous edition. The titles for both parts and chapters have also been changed to better reflect the content. Plus, updated pedagogical tools continue to help students synthesize the material: each part opens with an overview, a new model illustrating the text's organization, brief chapter outlines, and a vignette highlighting real-world companies such as Noggintoppers (an online hat retailer). Each chapter also features a short paragraph revisiting the vignette, marginal notes defining key terms, a Summary and Conclusion section, practice exercises, and new Internet exercises. New! Updated research topics include employee citizenship and adaptability, customer rage, secondary data, and external environment. New! Eighty percent of the advertisements and photos that appear in the text have been replaced with more current and timely examples of services marketing. New! A marginal icon appears 2-3 times per chapter, alerting students to the Knowledgebank on the textbook web site. The Knowledgebank provides more in-depth coverage of concepts featured in the chapters. New! Taking the Show on the Road features, contributed by specialists from across the globe, appear at the end of each part to illustrate how international companies and organizations deal with services marketing issues. New! At the end of each chapter, an Internet Exercise prompts students to go online and research various topics from the chapter. New! Over 70% of the Spotlights have been updated, highlighting current companies and organizations in relation to services marketing. At the back of the textbook, students can explore the Careers Appendix, featuring career options and other information for services marketers, and the Glossary of key terms. Used: Acceptable.

Lady Lisa's BookshopProfessional seller

Book number: 10659

Catalogue: Marketing

Keywords: 9780395769164

GABAY, JONATHAN

Web Marketing in a Week (in a Week) [Illustrated]

Hodder & Stoughton. 2003. (ISBN: 9780340849644). Paperback, 0.5 x 5.0 x 7.5 inches. Paperback - 2003 - good condition, 0-340-84964-9 - - used books, secondhand books, out of print books, hard to find books, for sale, second-hand books, college books, student books, nonfiction, first edition, exlibrary, signed copies, non-fiction books delivered world wide. Isbn 0340849649. Used: Acceptable.

Lady Lisa's BookshopProfessional seller

Book number: 15380

Catalogue: Marketing

Keywords: 9780340849644

GOSDEN, FREEMAN F.

Direct Marketing Success

Wiley, John & Sons. 1985. (ISBN: 9780471513285). Paperback. Paperback in average to good condition. Small water stain from page 155 to end, does not effect reading. For people who are thinking of starting a mail order business, or those involved in or planning to get into the direct marketing industry, this nuts-and-bolts guide explains the ``how'' and the ``why'' of the concepts and the techniques that make direct marketing work. Direct Marketing Success shows why list selection is crucial, and then shows how to do it, how direct mail can dramatically increase sales force efficiency, and how to create winning packages. Written the Direct Marketing Association's ``Man of the Year'' for 1985, and AdWeek's direct marketing columnist. This book discusses the unique strategies needed to improve direct marketing techniques and clarifies the differences between direct marketing and conventional advertising. It explains the dynamics of proven successful strategies which readers can apply to each situation. The reader learns how to establish certain formulae and principles in direct marketing by measuring the responses generated by advertisements, phone solicitations and mailings. Used: Acceptable.

Lady Lisa's BookshopProfessional seller

Book number: 23777

Catalogue: Marketing

Keywords: 9780471513285

JEFKINS, FRANK

Advertising (M & E Handbook Series)

Trans-Atlantic Publications. 1991. (ISBN: 9780712108386). Paperback. Second Edition. 0-7121-0838-6. This best-selling book looks at the structure and organisation of the industry, how campaigns are constructed and costed, the various methods of promotion, above-the-line and below-the-line costs, legal and ethical issues, market research and much, much more. The new edition has been fully updated and contains updated material on advertising departments, TV franchises, corporate video and satellite broadcasting. Case studies are used to bring the subject into the real world. A companion volume to "Marketing" and "Public Relations", this book has been written to cover the syllabus of the advertising exam of the London Chamber of Commerce. Each chapter concludes with a progress test to encourage the reader to assess their knowledge at each stage. Paperback - 1991 - fair condition, price clipped - - used books, secondhand books, out of print books, hard to find books, for sale, second-hand books, college books, student books, nonfiction, first edition, signed copies, non-fiction books delivered world wide. Isbn 0712108386. Used: Acceptable.

Lady Lisa's BookshopProfessional seller

Book number: 15692

Catalogue: Marketing

Keywords: 9780712108386

JEFKINS, FRANK

The Secrets of Successful Direct Response Marketing

Heinemann Professional. 1990. (ISBN: 9780434909032). Paperback. Paperback in good condition. Each book in the "Secrets" series is designed as a management aid for business practitioners, business and communications students and personnel involved in marketing, sales and finance. This volume examines the pros and cons of direct mail marketing and explains how a company can invest in the most successful and economical form of this advertising technique. It invites the reader to decide how direct marketing can best be applied profitably to their own business. Used: Acceptable.

Lady Lisa's BookshopProfessional seller

Book number: 23783

Catalogue: Marketing

Keywords: 9780434909032

MACKAY, HARVEY

Swim with the Sharks without Being Eaten Alive

Michael Joseph Ltd. 1988. (ISBN: 9780718131296). Hardcover. Out Sell, Out Manage and Out Negotiate Your Competition. Hardback with dustjacket - 1988 - good condition - - used books, secondhand books, for sale, out of print books, hard to find books, second-hand books, college books, student books, nonfiction, non-fiction books delivered world wide. Used: Acceptable.

Lady Lisa's BookshopProfessional seller

Book number: 16957

Catalogue: Marketing

Keywords: 9780718131296