Author: Wiseman, Mark.
Title: The anatomy of advertising. An analytical approach to campaign planning and advertisement making.
Description: New York/London: Harper, 1942, 2 vols. in 1 cover; xxiii+226, x+178pp., vol. 1 appendix, both vols. indexes, dark blue cloth w. gilt lettering. Good copy. ¶ methodological study of consumer-reader behaviour; vol. 1: Campaign planning, vol. 2: Advertisement making.

Keywords: advertisement reclame