Author: Hourez, Fernand.
Title: Traité de publicité directe.
Description: Bruxelles: Les Ëditions publicitaires, 1952 (2me é.); xxiv419pp., 3 indexes, bl-wh photographs and drawings, 8vo, harback w. original dustwrapper. Dw. somewhat damaged, otherwise good copy. ¶ re. postal advertisement, in French.

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