Author: Griswold, Glenn, and Denny Griswold, eds.
Title: Your public relations. The standard public relations handbook.
Description: New York: Funk & Wagnalls, 1948 (3rd printing); xix+634pp., index, bibliography, 31 figures, 8vo, cloth w. original dustwrapper. Dw. slightly worn and discoloured on spine, else v. good copy. ¶ a practical working handbook based on factual case histories, written by pr experts from 32 fields. Volume in the Modern Industry Books.

Keywords: advertising public relations reclame