Author: Lund, John V.
Title: Newspaper advertising.
Description: New York: Prentice-Hall, 1949 (3rd printing); xiii459pp., index, bibliography, 52 bl-wh figures, 12 tables, 8vo, dark blue cloth w. gilt lettering. V. good copy. ¶ thorough analysis of the newspaper medium, more than a book with examples of advertising.

Keywords: advertising kranten reclame