Author: Nixon, H.K.
Title: Principles of advertising.
Description: New York/London: McGraw-Hill, 1937 (1st ed., 9th printing); xv+541pp., 3 appendixes, glossary, bibliography, 138 bl-wh illustrations, 13 tables, 8vo, cloth w. gilt lettering. Good copy w. mame on first free endpaper. ¶ used at the School of Business, Columbia University.

Keywords: advertenties advertising reclame