Author: Hikifuda.
Title: [Wata Neru Zakka-Sho].
Description: 1906 (Meiji 39). Colour lithograph 38x26cm. ¶ I'm sure this insufferable couple are appalled to find they are advertising cotton, nails and general merchandise. I suspect that picture behind them is the view through their stateroom window. They must have thought they would showcase luxury travel and travel goods.Hikifuda - small posters or handbills - were usually produced with the text panel blank. The customer, usually a retailer, had their own details over printed, so the same image might sell fine silk or soy sauce.

Keywords: graphic commercial art advertising c19th Japan hikifuda trade catalogues modernism meiji