Author: British Design & Art Direction
Title: The Copy Book: How Some of the Best Advertising Writers in the World Write Their Advertising
Description: Koln, Taschen, 2011. Hardcover. A matte white casebound book with an acetate cover. The title is printed down the spine in gray font. The free and pasted end pages are gray. Pages: (3), 4-368. Profusely illustrated with a majority color images. "In 1995, the D&AD published a book on the art of writing for advertising. Though now outdated, the best-selling book remains an important reference work today{u2014}a bible for creative directors. D&AD and TASCHEN have joined forces to bring you an updated and redesigned edition of the publication, including works from the last 15 years. Regarded as the most challenging field in advertising, copywriting is usually left to the most talented professionals{u2014}often agency leaders or owners themselves. The book features a work selection and essays by 48 leading professionals in the world, including copywriting superstars such as David Abbott, Lionel Hunt, Steve Hayden, Dan Wieden, Neil French, Mike Lescarbeau, Adrian Holmes, and Barbara Nokes. Looking for the clues to well-written, effective, and compelling stories that make great advertising? Look no further. VG: Exlibrary book. Sticker at the base of the spine on the acetate cover. Stamp on title page. Sticker on inside flap of acetate cover. Sticker, stamp, and due date card on back pasted end page. The corners of the acetate cover are cracking.

Keywords: American Art ; Advertising ; ; General Art - American


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