Author: Gargano, Amil
Title: Ally & Gargano
Description: New York, Graphis, 2009. A black fabric hardcover book with black debossed lettering for the title on both the front cover and the spine. The end pages are a heavy black paper. The headband is red. Pages: (3), 4-583. Profusely decorated with color images. Amil Gargano chronicles 46 advertising case studies created by the most successful ad agency of the 1960s: Ally & Gargano. Their history begins with a then unknown import, Volvo, and reveals the strategy that helped establish it as an international icon. The book follows Ally & Gargano as they use daring strategies to change the perceptions of corporations IBM and Travelers Insurance; reestablish Pan Am's worldwide leadership; transform Saab to national status; and create memorable ads for many other clients, including Dunkin' Donuts, Timberland, Calvin Klein, Time magazine, and Polaroid. VG: Exlibrary book. There is a stamp on the half title page and on the last page before the back free end page. There is also a stamp on the top text block. Otherwise a book in excellent condition, with tight binding and sharp edges.

Keywords: Gallimaufry ; Branding and Advertising ; ;


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