Author: FERGUSON, MARJORIE
Title: Forever Feminine [Paperback] Ferguson, Marjorie
Description: Heinemann, 1983. Paperback. ISBN: 0435823027. With library stamps and labels. Slight wear to spine, covers and corners. Normal discolouration of page edges due to age/light exposure. ; 243 pages. Covers plasticised. With library stamps and labels. Slight wear to spine, covers and corners. A seminal work examining the representation of women in mass media. Ferguson explores how media has perpetuated traditional female stereotypes, shaping societal perceptions of femininity. Through detailed analysis of advertisements, magazines, and other media forms, the book reveals the persistent reinforcement of gender roles in recent women's history. It critically assesses the impact of these portrayals on women's self-image and societal status, offering valuable insights into the late 20th / early 21st century media's role in shaping gender norms. ; Octavo; xi, 243 pages. Fair .

Keywords: 0435823027 Womanhood