Author: Loveridge, Ray & Martyn Pitt (eds.)
Title: The strategic management of technological innovation.
Description: Chichester : John Wiley, 1992. Paperback. xiv,404 pp. Mailorder only - Alleen verzending mogelijk. Book condition : as new. - Explores the changing relationship between those who design new products and processes and those who develop business strategies. This collection of provocative essays is based on a 1987 conference held at the Aston Business School that brought together scholars from the United States and Europe. Discusses the implications for organizations of a new level of communication between creative and managerial personnel. The contributions approach this emerging trend from a variety of perspectives with respect to technological innovation, but with a common interest in strategic management. ISBN 9780471934653.

Keywords: MANAGEMENT,