Author: Reuveni, Gideon.
Title: Reading Germany : literature and consumer culture in Germany before 1933.
Description: New York : Berghahn Books, 2006. Hardcover. xii, 310 pp. illustrations ; 24 cm. (Methodology and history in anthropology, 2). Mailorder only - Alleen verzending mogelijk. Book condition : as new. - By closely examining the interaction between intellectual and material culture in the period before the Nazis came to power in Germany, the author comes to the conclusion that, contrary to widely held assumptions, consumer culture in the Weimar period, far from undermining reading, used reading culture to enhance its goods and values. Reading material was marked as a consumer good, while reading as an activity, raising expectations as it did, influenced consumer culture. Consequently, consumption contributed to the diffusion of reading culture, while at the same time a popular reading culture strengthened consumption and its values. Contents : Reading as a barometer of German society after the first World War -- Reading culture, reading budgets, and consumer society -- From the commercialization of reading to commercializing reading -- From reading books to consumption of books and back again -- The struggle over reading: studies of reading and the fight against Schund- und Schmutzschriften. ISBN 9781845450878.

Keywords: ANTHROPOLOGY,