Author: Ghemawat, Pankaj.
Title: Redefining Global Strategy: Crossing Borders in a World Where Differences Still Matter.
Description: Cambridge :Harvard Business Review Press, 2007. Hardcover. Dustjacket. 272 pp. Mailorder only - Alleen verzending mogelijk. Book condition : very good. - Why do so many global strategies fail-despite companies' powerful brands and other border-crossing advantages? Seduced by market size, the illusion of a borderless, flat world, and the allure of similarities, firms launch one-size-fits-all strategies. But cross-border differences are larger than we often assume, explains Pankaj Ghemawat in Redefining Global Strategy. Most economic activity-including direct investment, tourism, and communication-happens locally, not internationally. In this semiglobalized world, one-size-fits-all strategies don't stand a chance. Companies must instead reckon with cross-border differences. Ghemawat shows you how-by providing tools for: Assessing the cultural, administrative, geographic, and economic differences between countries at the industry level and deciding which ones merit attention. ISBN 9781591398660.

Keywords: ECONOMICS, Management