Author: Dempsey, Kathy
Title: The Accidental Library Marketer.
Description: Nedford, NJ : Information Today, Inc., 2009. Paperback. 256 pp.- The Accidental Library Marketer fills a need for library professionals and paraprofessionals who find themselves in an awkward position: They need to promote their libraries and services in the age of the internet, but they ve never been taught how to do it effectively. This results-oriented A-to-Z guide by Kathy Dempsey longtime editor of the Marketing Library Services newsletter reveals the missing link between the everyday promotion librarians actually do and the real marketing that s guaranteed to assure funding, excite users, and build stronger community relationships. Combining real-life examples, expert advice, and checklists in a reader-friendly style, this is the complete how-to resource for successful library marketing and promotion. Library stamps. English text. Condition : very good. Mailorder only - Alleen verzending mogelijk. Book condition : very good. ISBN 9781573873680.

Keywords: , libraries