Author: Jonker, Jedid-Jah.
Title: Target selection and optimal mail strategy in direct marketing.
Description: Amsterdam : Thela Thesis, 2002. Paperback. viii, 137 pp. Tinbergen Institute research series ; no. 286. Proefschrift Erasmus Universiteit Rotterdam. - Met samenvatting in het Nederlands. 24 cm. ISBN: 90-5170-630-8. Mailorder only - Alleen verzending mogelijk. Book condition : very good. ISBN 9789051706307.

Keywords: , marketing