Author: Steenkamp, Jan-Benedict & Laurens Sloot.
Title: Retail disruptors : the spectacular rise and impact of the hard discounters.
Description: London & New York : Kogan Page Ltd, 2019. Paperback. xxi, 242 pp. illustrations ; 24 cm. Mailorder only - Alleen verzending mogelijk. Book condition : very good. Contents : How hard discounters are disrupting the traditional retail model -- Part one. Hard discounter strategies. Understanding the hard discounter business model ; Strategies of key hard discounters: Aldi, Lidl, Trader Joe's and DIA ; Hard discounter success around the world ; The next frontier : dissecting the US grocer retailscape -- Part two. Competitive counterstrategies for conventional retailers. How are conventional retailers being impacted by discounter entry? ; How conventional retailers can compete with hard discounters ; Strategies to reduce procurement costs -- Part three. Brand manufacturer strategies versus hard discounters. Competition : creating winning brand propositions versus private labels ; Cooperation : producing private labels for hard discounters ; Co-opetition : generating successful sales in hard discounter stores ; A look into the future of disruptive retailing. ISBN 9780749483470.

Keywords: BUSINESS,