Author: DR JAEGER
Title: Dr Jaeger's Sanitary Woollen System. Dressmaking.
Description: c. 1888. Label, 75 x 1215 mm. An early Jaeger label. Jaeger was established by British businessman Lewis Tomalin as 'Dr Jaeger's Sanitary Woollen System Co Ltd' in 1884, capitalising on a craze for wool-jersey long johns inspired by the theories of German scientist Dr Gustav Jaeger. Jaeger's writings about the value of wearing animal fibres next to the skin rather than cotton had attracted fans including George Bernard Shaw. The woollen undergarments were worn by many explorers, including Ernest Shackleton.

Keywords: Ephemera


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