Author: TROUT Joseph
Title: Progressive Grocer's Display and Merchandising Idea Book: A Calendar of Profitable Tips for Seasonal Promotions and Holiday Selling
Description: New York, Progressive Grocer Magazine 1968 212pp, many bw and colour photographs. 29x22, dark red cloth with white lettering, no dw. Ex library, usual marks, contents very good. Interesting and unusual guide with advice to retailers; photographs in particular are fascinating. As social history, the total absence of non-white faces from shops, and the endorsement of the crudest racial stereotypes to sell bananas, shocks as much as surprises.

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