Author: KOTLER, PHILIP; REIN, IRVING & STOLLER, MARTIN
Title: High Visibility: How Executives, Politicians, Entertainers, Athletes and Other Professionals Create, Market and Achieve Successful Images
Description: London, William Heinemann Ltd. 1987, First Edition. (ISBN: 0434910635) Hard Cover, 9.5 x 6.25 inches. Name to front end paper. No other marks or inscriptions. A very clean very tight copy with bright unmarked boards and no bumping to corners. Dust jacket not price clipped or marked or torn or creased with traces of storage. 366pp. The professional guide to celebrity marketing. How executives, politicians, entertainers, athletes and other professionals create, market and achieve successful images. Near Fine/Very Good.

Keywords: Images, Celebrities, Marketing, Advertising Psychology 0434910635


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