Author: KONINGSVELD & ZOON [KONINGSVELD & SON]LEYDEN PRINTERS ADVERTISING:
Title: Films van Koningsveld. [Films applied in the printing process by Koningsveld company, Leyden]. [Eerste druk; First edition].
Description: Leiden, Koningsveld & Zoon, [..], 1951. 4°, original limp wrapers, company's coloured logo on front cover. [16] unnumbered pp. of descriptive promotional text to many coloured illustrations featuring advance colour printing by way of films, explanatory introduction about the film printing procedure, 2 pp. with illustrations of films in used, list of affiliates abroad on verso of final page. Many coloured ills. on [16]pp. incl. short introd. technical text on [2]pp. A lavishly illustrated dutch language brochure, published by a Leyden city basased printer Koningsveld & Son, introducing and displaying the new technique of colour- and monochrome printing by use of films. Very good copy printed on art paper. An interesing piece of publicity.

Keywords: printing technique koningsveld leydencity colourprinting films advertising promotion introduction typography history development dutch