Author: GOH WAN GIOE FIRMA SOEN TJHIANG LASEM:
Title: Koopt uw medicijnen in de PIM - Depots [Covertitle only]. [Eerste druk; First edition].
Description: Semarang-Soerabaia, Helmig & Co., N.V. Pharmaceutische Import Maatschappij, [circa], 1920. Medium 8°. Original coloured and illustrated wrappers, stapled. Covertitle in bold yellow coloured type. [24]of unnumbered text in chinese characers only, with some minimal text in indonesian-malay and dutch recommending pharmaceutics, incl. medicine, dispensed by adruggist. NOT called-for in holdings Royal Institute of Linguistics and Anthropology, KITLV. Chinese language brochure recommending popular medicine for sale and dispensed by local drugstores, free from doctor's prescription, across the Dutch East Indies, to be had from PIM drugstores in the 1920s. Imported by Helmig Co., Ltd., Semarang and Soerabaia. A rare piece of advertising targeting the [Panarakan] Chinese of the Dutch East Indies. Good copy. (wwrappers and contents a bit dull, rusty staples removed and replaced skilfull by a cotton string, with some minimal offestting at centre fold. page).

Keywords: medicine pharmaceutigs propaganda advertising penarakanchinese sales management pharmaceutics popular culture health illness ailments colonialism indonesia southeastasiadrugstore druggist dispense me