Author: ADVERTISING CONFERENCE PROGRAMME -
Title: Second International Advertising Conference Europe. Organized by the Netherlands Advertising Association. The Hague 11-13 September 1957.
Description: The Hague, Netherlands Advertising Association, 1957. Slimp 8°., original coloured illustrated stiff wrappers, designed by H.V.R. advertising, The Hague. 64pp. Many portraits in text of participants, committe members, &c., of which one full-page of H.R.H. the late Prince Bernhard of the Netherlands (President of Honour), many text-ills. illustrating famous dutch monuments and views, full-page plan of Kurhaus-Hotel, Scheveningen, with key at tail, another full-page situation-map indicating the location of Palace Hotel, extensive name-lists of members to various committees, list of exhibiting S.I.A.C. members, acknowledgements, general information (site of the conference, languages, conference bureau, pigeon holes, gala dinner and final party, embassies and legations, rates of postage, airmail, post offices. Table of contents. WITH a separate [3]pp. message to participants (centre folded); and invitation card issued by a dutch trade-company Trouvaille calling upon participants to pay them a visit with their collection, printed on both sides, stiff paper card; original stiff paper card with coloured organization's logo at front, name of perticipant 'Mr. J. Paan' (conterence id. 'g1' filled-in in ms. in ink, english language explanation printed at tail, with 5 vouchers, of which 2 have been used, for drinks and food; and a small obling twice-folded 'carte-de-visite' like information card, small rectangular window at front side with printed text Any questions? , concise info. printed on verso/recte. All loosely inserted in lower inner back/flap. Full programme of this second international advertising conference as held at The Hague/Scheveningen, with extensive information of topics, papers, speeches, including six case histories, by participants, exhibitions, entertainment, exhibitions, brass band play, sight seeing tours, &c. Very good copy with beautifully designed outer wrappers in colour. Rare.

Keywords: advertising conference scheveningen kurhaus palace hotel publicity promotion history culture heritage participation design reclamemakers