Author: ADVERTISING ART & PROMOTION -
Title: Diabolo Boot Polish for patent leather and Box calf kid schoes.
Description: S.I. [Boussu, Belgium], s.n.[Diabolo], [circa], 1950. Large oval shaped thin cardboard with a string at top, 46x28cm. Text in bold red and black type, coloured illustration representing a lady with a Bell-hop polishing her shoe (with paste of the brand Diabolo), also with coloured circular trade-mark at left tail margin, the whole printed within a narrow decorative red coloured border. (verso blank). SCAN AVAILABLE UPON REQUEST. An advertising piece representing shoe-paste of the brand Diabolo, manufactured in Belgium, a wall-piece for a shoe-retailer. (calendar that should be present at tail of oval is NOT present however). An interesting well-preserved piece of advertising art and sales poromotion.

Keywords: advertising art promotion sales shoe polish diabolo belgium ephemera history europe polish paste