Author: ADVERTISING HÄNSEL-ECHO FASHIONS -
Title: Hänsel-Echo. Voorjaar en Zomer1937. Mededeeling uit eigen kring van de Hänsel & Co. N.V. in Forst (Lausitz). [title on front wrapper].
Description: S.L.[Forst], Hänsel & Co., 1937. small 4°. Orig. wrappers, stapled. Large coloured illustration of a male golf-player in sportswear with his clubs on front wrapper, two large uncoloured illustrations of a tailored shoulder-piece with extensive explanatory key on lower outer wrapper. 15pp. of dutch text with many illustrations, of which coloured, on plates and in text, mainly depicting male fashion, a number of black/white illustrations for tailoring with extensive explanatory text. ADDED: a promotional leaflet by the dutch representative L. van der Heijden-Amsterdam, a bespoke tailor, directed to his [dutch] colleagues, announcing the new collection. A-4 sized. Text printed on recte, with his logo, 4 ills. depict. gent's fashion for the season. AND: a carbon-copy of a typed letter, with letterhead of Hänsel & co., A-5 sized, typed on recte only, informing dealers on the new collection. Both loosely inserted. [Blad No. 21]. SCAN AVAILABLE UPON REQUEST. A 'catalogue', presenting mainly male fashions for the season Sprin/Summer 1937, issued for the dutch market, ditributed by the dutch representative of Hänsel & Co., Forst (Lausitz), Germany, L. van der Heijden-Amsterdam. Illustrations show jackets, business-wear, hats, sportswear as designed by Peter Paul Junke, raincoats, hats and caps, &c. all tailored after the Hänsel method. A very fine and lavisly illustrated piece of advertising art.

Keywords: fashion catalogue male men sportswear jackets hats caps dress promotion advertising publicity reclame history clothing