Author: WEIJDEN, P. VAN DER & J. HEMELS,
Title: Nieuwer en schoner! Een eeuw reclame van een Nijmeegse zeepfabriek. Orig. edn.
Description: Nijmegen, Museum Commanderie van Sint Jan, 1992. Orig. stiff glossy wraps, large col. illustr. on front wrapper. 63pp. Many col. and black/white ills., of which full-page, being reproductions after original advertising material, notes to text at very end. A history of advertisement and promotional policy of a Nijmegen Soap- and detergent manufacturer Dobbelmann, promoting a.o. one of ther detergent brands Biotex, preceded by a concise history of the production and use of soaps and detergents through the ages. Published alongside an exhibition on the subject as held at the Nijmegen municipal Museum Commanderie van Sint Jan, 7th july-16th august 1992. Very fine copy.

Keywords: advertising promotion history development soap detergents biotex dobbelmann nijmegen cleaning