Author: Herzstein, Robert Edwin
Title: Henry R. Luce, Time , and the American Crusade in Asia
Description: Cambridge, Cambridge University Press, 2005. orig. boards. 25x16cm, xv, 346 pp.. ill. 1 map. Minor rubbing. A dent to spine. Light cover corner crease. VG. ¶ Contents : From the American century to the Cold War: Henry Luce and China : prelude to an American crusade; Learning to market Chiang’s China; Bitter victory; China on the brink : what role for America?; Luce and the "loss" of China; Cold war strategy: allies and enemies in the battle for China; Losing China : the hunt for culprits intensifies; Anti-communist allies in Asia: MacArthur and Rhee; McCarthy and Korea: crises and opportunities; The campaign for a wider war in Asia; Electing Eisenhower while fighting McCarthy; Time Inc. Eisenhower, and Asian policy, 1952-1959; Unwelcome moderation: Eisenhower’s caution in East Asia; Keeping the pressure on Mao and Ho; Time, Luce, and the looming disaster in Vietnam, 1960-1967; Time Inc. and nation-making in Vietnam: from Kennedy to Johnson; Troubled crusade in Vietnam; The final years of Henry Luce’s mission to Asia. ["Henry Robinson Luce (1898-1967) founded Time, Life, Fortune, & Sports Illustrated. Born in China to missionary parents, Luce was a kind of lay preacher, anxious to mold the American mind & advance his ideological program: intervention, capitalism, democracy (when appropriate)and Christian activism. The most celebrated & influential editor of his day, Luce was also obsessed with the American mission in the world, & with China & East Asia, the place of his birth. Luce tried to 'sell' this mission to a sometimes reluctant public. A passionate anti-Communist interventionist, he also convinced Americans that the U.S. had perversely 'lost' China to the Communists..." - Publisher's description]

Keywords: Henry Robinson Luce, China, East Asia, United States, Public Opinion, Time Magazine, Publishing, ,