Author: Phillips-Martinsson, Jean
Title: Swedes As Others See Them : Facts, Myths, Or a Communication Complex?
Description: Stockholm, Studentlitteratur, [1991]. 2nd edition. orig.wrappers. 22x15cm, 150 pp. Ilus.. Rubbed. Vorner bumped. VG. ¶ Contents: Introduction: the Cross-cultural Perspective; Cultural Awareness Can Bring Home the Contact: Cultural Self-Awareness; Swedish National Characteristics; First Impressions: Professional; Private; Conclusion; Looking Back; Facts and Myths about Sweden and the Swedes: Sweden; The Swedes; Sweden As Others see Them; Summary of Interniews with 171 Foreign Businessmen; Cultural Differences Which Can Account for Misunderstandings: Language; Intonation; Body Talk; Eye Contact; Touch; Smell; Space; Time; Appearance; Management Styles: Swedish Management Styles; Swedish-British Comparisons; US - French Comparisons; Advice to Swedes: Adapting Yourself; Personal Relations; Negotiating; Entertaining; Taboos; Making Language Communicate; Selling Sweden; Qualiffication for an International Manager; Cross- Cultural Training; Conclusion; Advice to Foreigners: Businessmen; Immigrants; Reference List; Literature List.

Keywords: Swedish National Character, Sweden, Cross-Cultural, Psychology, Ethnography, Scandinavian, Scandinavia, Characteristics,