Author: Nye, David E.
Title: Image Worlds : Corporate Identities at General Electric 1890 - 1930
Description: Cambridge [MA], MIT Press, (1985). orig.cloth. 24x16cm, xiv,188 pp. Minor rubbing. VG. dustwrapper. ¶ Contents: The Sender & the Means of Communication: Five Billion Messages: The Creation of General Electric & Its Markets; Origins, Techniques & Aesthetics of Commercial Photography; The Receivers: Engineers: The Corporation as Science; Workers: The Corporation as Community; Managers: The Corporation as Tribe; Consumers: The Corporation as History; Reaching the Voter: The Invisibile Corporation; Conclusion: Photography as Ideology.

Keywords: American Industrial History, General Electric, Commercial, Photography, United States, Business Social, Sociology Economic, Industry Historical, Company