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Title: The Spot: The Rise of Political Advertising on Television
Description: Cambridge [MA], MIT Press, (1984). orig.cloth. 22x14cm, xiv,416 pp. Textual photo illustrations.. Minor rubbing. Rear flyleaf creased. VG. dustwrapper Contents: 1984: Framing the Media Campaign: The Launching & Aborted Flight of John Glenn; 1952-1980: The Radio Age & the Birth of Spots; Ike, BBD&O, USP, & TV; Checkers; The Rise of Living-Room Politics; Kennedy, Kennedy, Ken-ne-dy; The New Advertising: Soft Sell Arrives; Daisy & the Dirty Pictures in the Public Mind; High-Tech Politics; The New Nixon & the Old Humphrey; Tanya Talks, Watergate Walks; Bright Songs & Blue Jeans: The Life-Style Campaigns; TV Pitchman to Prime-Time President; Styles: The Man on the White Horse, & Other Tales of Media Techniques; Effects: It Was the Truck: Judging the Effects of Polispots.

Keywords: Mass Communications, Advertisements, Advertising Media, Political Campaigns, Politics Electoral, United States, American Television, Commercial Election, Elections History

Price: US$ 50.00 Seller: Expatriate Bookshop of Denmark
- Book number: BOOKS009323I

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