Author: Bush, Gregory W.
Title: Lord of Attention: Gerald Stanley Lee & the Crowd Metaphor in Industrializing America
Description: Amherst, Univ. of Massachusetts Press, (1991). orig.cloth. 23x15cm, xv, 224 pp. Textual illustrations. Minor rubbing. VG. dustwrapper. ¶ Contents: Introduction: Advertising & the Contours of a Preaching Mentality; The Crowd Metaphor in Industrializing America; The Lost Frontier of a Puritan Parson; "Parson of the World": Prophecy & Disdain from the Pulpit to the Print Medium Psychic Currents: Gerald Lee & the Progressive-Era Vision of a Beautiful Crowd; Redeemer of Wealth: Business Evangelism & the Seach for Heroic Leaders, 1900-1916; Righteous Crowds & Moving-Picture Minds: Managing Public Opinion during the Progressive Era; "The Soul of Advertising is the Soul of America": The Final Years of Gerald Stanley Lee (1914-1942); Conclusion: Democracy & the Age of Attention Engineering.

Keywords: American Sociology, United States, Progressive Era, Gerald Stanley Lee, Social History, Crowd Psychology, Crowds, Advertising,