Author: O'Shaughnessy, John
Title: Explaining Buyer Behavior. Central Concepts & Philosophy of Science Issues
Description: New York / Oxford, Oxford University Press, (1992). orig. cloth. 24x16cm, (4), 385 pp. Textual tables. Minor rubbing, VG. dustwrapper ¶ Contents: Marketing Management & the Behavioral Sciences; Explanation; Causal Explanation; Causal Temporal Modes of Explanation; Teleological Explanation: Goal Ascription, Reasons, & the Rationality Principle; Teleological Explanation: Function Ascription; Explanatory Systems of Psychology; Explanatory Systems of Sociology; Emotion: A Multidisciplinary Approach; Understanding Consumer Actions Using Social Science Sensitizing Concepts; Philosophical Controversies Underlying Explanatory Systems & Methodologies; Research Methodology; Choosing Explanatory Theory: Recent Controversies in the Philosophy of Science.

Keywords: Philosophy of Science, Buyer Behaviour, Research, Methodology, Economics, Psychology, Consumer Behavior, Social Theory, Sociology