Author: Watson, James L., editor:
Title: Golden Arches East. McDonald's in East Asia
Description: Stanford, Stanford University Press, 1997. orig.cloth. 22x14cm, xvi, 256 pp. Textual table. A dent to lower binding edge, minor rubbing, VG. ¶ Contains 5 papers + Introduction & Afterword. Includes: James L. Watson " Introduction: Transnationalism, Localization, and Fast Foods in East Asia";Yunxiang Yan "McDonalds in Beijing: The Localization of Americana"; James L. Watson "McDonald's in Hong Kong: Consumerism, Dietary Change, and the Rise of a Children's Culture"; David Y.H.Wu "McDonald's in Taipei: Hamburgers, Betel Nuuts, and National Identity"; Sangmee Bak "McDonalds in Seoul: Food Choices, Identity, and Nationalism"; Emiko Ohnuki-Tierney " McDonalds in Japan: Changing Manners and Etiquette"; Sidney W. Mintz " Afterword: Swallowing Modernity".

Keywords: Fast food restaurants, East Asia, Dietary, Anthropology, McDonald's, Diet, Ethnography, Sociology, Business history