Author: Jacobson, Timothy Curtis & Smith, George David
Title: Cotton's Renaissance : A Study in Market Innovation
Description: Cambridge, Cambridge University Press, (2001). orig. boards. 23x15cm, xvi,346 pp. Textual photos,graphs,tables. ISBN: 0521808278. Minor rubbing,slight smudge to cover & page edge margen,VG. ¶ Contents: Introduction; Why Grow Cotton, Anyway? Culture and Economy; Managing Supply; 'The Snow of Southern Summers': King Cotton and Its Markets in the Age of industrial Revolution; Nature and Know-How: Organization and Technology in the Postbellum Era; Acts of God and Government: The Search for Political Solutions; Approaching the Market; Synthetic Shock: Competion's Alarm; Creating Cotton Incorporated; Managing the Market; Creating Consumption; Managing the Mill; The Necessary Illussion of Control; Competitive Markets in a Global Economy; Trends and Cycles; Appendices. ["This is an analytical and interpretive history of the responses of US cotton growers to problems of supply and demand, and of the unique public-private organization they founded to help them grow, compete, and survive in an increasingly competitive marketplace. It is a story of how cotton growers learned, after more than a century and a half of trying to manage supply, that they could actually influence demand for their commodity. The impact of that company, Cotton Incorporated, on the markets for cotton was a remarkable achievement in organizational entrepreneurship. In its 'total marketing' effort to rebuild cotton's market share, it has fostered substantial scientific, technological, and managerial improvements in the quality and performance of cotton. In doing so, it has enhanced the efficiency of not only the farmers who grow cotton,but also those who transform it into consumer goods." - publisher's description]

Keywords: 0521808278 American Economic History, United States, Cotton Industry, Economics, Economy, Agriculture, Agricultural, ,