Author: VICTOR MARGOLIN, IRA BRICHTA AND VIVIAN BRICHTA
Title: The Promise and the Product. 200 Years of American Advertising Posters.
Description: Macmillan, New York, 1979. 1st Edition. Hardcover. First Edition (first printing). 4to. 152pp. Quarter bound paper-covered cloth, lettered in gold at the spine. Extensively illustrated with over three-hundred poster reproductions, seventy-five in colour. A little marking and discolouration to board extremities and with some spotting to the edges and preliminary leaves. A good, bright copy in non-price-clipped dust wrapper, lightly marked in places, and rubbed and nicked at the head of spine panel and with a single tiny accompanying tear. Good/Good.

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