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Leslie, Robert L.; Seitlin, Percy; editors. - Pm: An Intimate Journal for Production Managers, Art Directors and Their Associates

Title: Pm: An Intimate Journal for Production Managers, Art Directors and Their Associates". Volume 3, Nos. 1 Through 12. (12 Issues Bound in One Volume).
Description: New York: PM Publishing Company, 1936-1937. 1936-1937. - Octavo, 8-1/2 inches high by 5-3/4 inches wide. Twelve issues, each in its original pictorial stiff wraps, bound into light indigo blue cloth with a gilt titled brown leather label within gilt rules on the spine. The cloth covers are rubbed and slightly stained and the label is rubbed and chipped. Over 600 pages, profusely illustrated throughout with full-page and textual illustrations, plates and color pictorial covers including works by Samuel Bernard Schaeffer, Sam Adler, Miguel Covarrubias, Kate Steinitz, Buk Ulreich, Robert Carroll, etc. and designs by Frederic W. Goudy, Bruce Rogers, Clarence P. Hornung, Edward F. Molyneux, et al. The overlapping edges of one wrapper are darkened with a chip to the bottom edge of that front wrapper. An internally bright & near fine volume in very good condition overall. Issue No. 25: Volume 3, no. 1, September 1936. 48 pages plus pictorial covers by Gustav Jensen bound in. The feature article is "Gustav Jensen - A Master of Design" by Nathaniel Pousette. Another contribution is "Hugo Knudsen - Pioneer Photo Lithographer" by William Glass and Percy Seitlin. Issue No. 26: Volume 3, no. 2, October 1936. 38 [10] pages plus the original covers in a wire-o binding. In addition there is a 4-page insert of color samples. The feature article is "Pose Please - A review of Samuel Bernard Schaeffer's book with some photographic illustrations therefrom". The front cover of this issue is a photographic illustration of a nude by Schaeffer. Another contribution is "Mr. Gondor Comes to America" by Emery I. Gondor. Issue No. 27: Volume 3, no. 3, November 1936. 30 [2] pages plus the original folding covers bound in. In addition there is a 4-page insert of color samples. The folding covers are illustrated with 3 color photographs, one each by Paul Outerbridge and Hi Williams and a third photo by Albert W. Stevens described by PM as the "only color photograph taken in stratosphere". The feature article is "Theodore Scheel" by Robert L. Leslie. Issue No. 28: Volume 3, no. 4, December 1936. 42 [6] pages plus the original covers bound in. In addition there is a 4-page insert of color samples. The feature article is "S. M. Adler, Artist" by Percy Seitlin. The front cover bears a color illustration by Sam Adler picturing a Mexican with a machete. Frank H. Young contributes an article, "Technique of Advertising Layout". There is a full page illustration by Miguel Covarrubias, "The Lindy Hop". Issue No. 29: Volume 3, no. 5, January 1937. 28 [4] pages plus the original covers bound in. In addition there is a 4-page insert of illustrations by R. L. Leonard and a 4-page insert of color samples. The feature article is "A Walk With Leonard", a well-illustrated article on the artist R. L. Leonard by Arnold Genthe. The front and back covers feature designs by Leonard. There is also an article by Percy Seitlin "A. M. Cassandre and the Poster Art of the Future". Issue No. 30: Volume 3, no. 6, February 1937. 64 [2] pages plus the original covers bound in. There is also a folding facsimile of an 1818 indenture for a printer's apprentice. The feature article is a 34 page insert devoted to William Edwin Rudge. The well-illustrated article was written by Frederick G. Rudge and printed by William Rudge's sons "with the cooperation of Frederic W. Goudy, who designed the cover". Bruce Rogers designed the title page for the Rudge feature. Issue No. 31: Volume 3, no. 7, March 1937. 40 [8] pages plus the original covers bound in. The front cover bears a color illustration by Kate Steinitz. The feature article is "Amberger" by Paul W. Sampson. It is a well-illustrated 16-page two color section on the graphic designer F. L. Amberger. In addition, there is an article by Aldous Huxley, "A Word About E. McKnight Kauffer". Issue No. 32: Volume 3, no. 8, April 1937. 56 [8] pages plus a 4-page insert and the original covers bound in. The feature article is a 16-page insert on Clarence P. Hornung. It includes "an interview with the editor accompanied by specimens of this designer's work". The original wrappers on heavy red stock are folding and the front cover by Hornung is a die stamped design. The 4-page insert was designed by Lucian Bernhard. Issue No. 33: Volume 3, no. 9, May 1937. 46 [6] pages plus the original covers bound in. The front cover was designed by Howard E. Miller and is printed in three colors. The featured articles are on the artists Marcel Jacno and LeRoy Appleton. In addition there is a 22-page article on The Monotype Typesetting Machine. Issue No. 34: Volume 3, no. 10, June 1937. 44 [4] pages, plus a 10-page insert and the original covers bound in. This issue is primarily devoted to Burton Emmett (1871 - 1935). A 10-page insert is "from a manuscript memorandum recently found in some old papers". It is printed by The Overbrook Press. A 3-page article by Sherwood Anderson is entitled "Friend". The cover is based on text of Burton Emmett and was designed by Edward F. Molyneux. In addition there is a 16-page insert devoted to the graphic artist Raymond Lufkin. Written by Robert L. Leslie, it includes 13 full page illustrations by Lufkin. Issue No. 35:Volume 3, no. 11, July 1937. 32 pages, a one page insert, 3 folding sheets, and the original covers bound in. The feature article is a 16-page insert "written, designed and illustrated by Buk Ulreich. Photolithographed in two colors by Crafton Graphic Company". The covers are illustrated by Ulreich. The one page insert illustrates "Modern Monographs" which are "printed direct from linoleum cuts engraved by Otto W. Fuhrmann". the three folding sheets illustrate 6 type faces from Eugene de Lopatocki's "Typographer's desk Manual" published by the Ronald Press Company. Issue No. 36: Volume 3, no. 12, August 1937. 54 [10] pages plus the original covers bound in. The feature articles are devoted to the Baltimore printer Norman T. A. Munder. The essays are written by Robert L. Leslie and Frederic W. Goudy. In addition, there is an illustrated article on the water colorist Robert Carroll. The water color drawing on the cover is by him. PM magazine was published from 1934 to 1942. It began as a monthly journal to provide information about printing to production managers and others in the field. It was the only nonprofit cooperative graphic arts magazine in the U.S. and ran for 66 issues, becoming bimonthly in February-March 1938. The magazine evolved to become one of the first publications to showcase new U.S. born and U.S. resident artists and its readership expanded to include art directors and designers. The first issue to feature an artist was published in March 1936.The entire front section was designed by Lucian Bernard and featured his work along with biographical information. The magazine covers, which in the early days focused on printing and production processes, became works of art in themselves, often by the featured artist of the issue. [Information based on "Dr. Leslie Project", an MFA thesis by Erin K. Malone (Rochester Institute of Technology, 1994)]. Very good .

Keywords: BOOKS-ON-BOOKS; BOOK DESIGN; DESIGNING; TYPOGRAPHY; ILLUSTRATED; ILLUSTRATIONS; PLATES; ORIGINAL PICTORIAL WRAPPERS; BOUND VOLUME; ROBERT L. LESLIE; PERCY SEITLIN; PM: AN INTIMATE JOURNAL FOR PRODUCTION MANAGERS, ART DIRECTORS AND THEIR ASSOCIATES; TWENTI

Price: US$ 500.00 Seller: Blue Mountain Books & Manuscripts, Ltd.
- Book number: 97138

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