Title: The Parade of Modern Roses and Perennials. Fall 1947 Jackson & Perkins Co. Catalog Introducing the "Diamond Jubilee" Rose.
Description: Newark, New York: Jackson & Perkins Co. 1947. 1947. - Quarto, 11-3/4 inches high by 9 inches wide. Softcover, bound in stapled pictorial wraps with a photographic illustration of the "Diamond Jubilee" rose on the front cover. The covers are slightly creased with a short tear along the bottom edge of the spine. 48 pages, including the covers, with profuse color illustrations of the roses offered for sale by Jackson & Perkins with descriptions and prices. Very good.
Laid in is a promotional card with envelope, together with two 11 inch high by 8-1/2 inch wide order forms for the Fall 1947 catalog and a "Christmas Gift" order form. Also laid in is an advertisement for the firm's "World's Most Modern Rose Garden" in Newark, NY.
This catalog introduced 2 new roses: The "Rosa 'Diamond Jubilee'", a light yellow Hybrid tea rose developed in the Unites Stated in 1947 by Gene Boerner. Boerner was director of the rose breeding program for the firm and created the Diamond Jubilee rose to celebrate the company's 75th anniversary. The cultivar's stock parents are the Noisette, 'Marechal Niel' and Hybrid tea rose, Feu Pernet-Ducher. This rose won the All-America Rose Selections award in 1948. The other new rose, also bred by Boerner in 1947, is the "New Yorker" rose, a medium red fragrant Hybrid Tea rose.
The Diamond Jubilee rose is depicted and described on page 2 of the catalog and the New Yorker rose on page 3. Very good .
Keywords: AGRICULTURE; TRADE CATALOG; THE PARADE OF MODERN ROSES AND PERRENIALS. FALL 1947 JACKSON & PERKINS CO. ; TWENTIETH CENTURY; 20TH CENTURY; MEW ROSES; THE DIAMOND JUBILEE ROSE; THE NEW YORKER ROSE; ILLUSTRATED; ILLUSTRATIONS; PRICES; DESCRIPTION; NEWARK
- Book number: 96753
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