Author: Bernhard, Lucian.
Title: Signature of German Graphic and Type Designer Lucian Bernhard on Pressman Fridolf Johnson's Book Label.
Description: Circa [1960s]. [1960s]. - Cream-colored book label, approximately 2 inches high by 3 inches wide, with a decorative green border and "Ex Libris Fridolf Johnson" printed in green along the bottom edge. Signed "Lucian Bernhard" in blue ink. Fine.

Lucian Bernhard [1883-1972] was a German graphic designer, type designer, interior designer and artist during the first half of the twentieth century. He was influential in helping to create the design style known as "Plakatstil' [Poster Style], which used reductive imagery and flat color, as well as Sachplakat [object poster] which restricted the image simply to the object being advertised and the brand name. Fine .

Keywords: ART; GRAPHIC DESIGN; LUCIAN BERNHARD; GERMAN GRAPHIC DESIGNER; TYPE DESIGNER; INTERIOR DESIGNER; ARTIST; SIGNED BOOK LABEL; SIGNATURE; AUTOGRAPH; FRIDOLF JOHNSON BOOK LABEL; PLAKATSTIL; SACHPLAKAT.

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