Author: Martin, John, editor
Title: The Romance of Rubber. Edited by John Martin. Editor of John Martin's Book. The Child's Magazine
Description: New York: United States Rubber Company, (1924). (1924). New York: United States Rubber Company, (1924). (1924). Very good. - Quarto, 9-1/2 inches high by 7-1/4 inches wide. Softcover, bound in color pictorial wraps, illustrated with depictions of a black man and woman working the rubber plantation on the front & rear covers. The corners of the covers are creased and there is some minor rubbing at the spine. 24 pages, printed in red & black, with a frontispiece by George Carlson and several textual illustrations. Very good.

A wonderful promotional book for the rubber industry. The book includes a list of companies which make various rubber products, including tires, clothing, shoes, household products, etc. A "Notice to Teachers" is printed at the rear: "These booklets are intended for presentation to your pupils. A full supply will be sent to you, free of charge, if you will indicate the number of students in your class".

A wonderful early 20th Century example of corporations seeking to influence education. Especially relevant considering the debate over advertising material and video ads presented in the modern classroom & school. Very good .

Keywords: CHILDREN; ILLUSTRATED; BUSINESS; ADVERTISING; PROMOTIONAL; ROMANCE OF RUBBER; UNITED STATES RUBBER COMPANY; GEOGRAPHY; ILLUSTRATIONS; EDUCATION; GEORGE CARLSON; JOHN MARTIN.

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