Author: Margolin, Victor; Brichta, Ira; and Brichta, Vivian.
Title: The Promise and the Product / 200 Years of American Advertising Posters.
Description: NY: Macmillan Publishing Co. Inc. / London: Collier Macmillan Publishers, (1979). (1979). - Small quarto, maroon cloth backed gray boards titled in gilt, in dw. The cloth is very lightly spotted & the fore-edge slightly soiled. The dw is lightly creased & chipped with a 1" tear to the front panel. 152 pp. Profusely illustrated in B&W & color. Very good.

First edition. Very good .

Keywords: BOOKS-ON-BOOKS; REFERENCE; ART OF THE BOOK; BIBLIOGRAPHY; (Art). (Posters). THE PROMISE AND THE PRODUCT / 200 YEARS OF AMERICAN ADVERTISING POSTERS. Margolin, Victor; Brichta, Ira; and Brichta, Vivian.

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