Author: Sweeney, Russell C.
Title: Coming Next Week: A Pictorial History of Film Advertising.
Description: NY: Castle Books, (1973). (1973). - Quarto, boards, in dw. The boards are bumped. The dw is rubbed, soiled & slightly darkened; there is spotting to the front panel & folds & a tear to the front panel top edge. 303 pp. Profusely illustrated with reproductions of B&W newspaper & magazine film ads. Very good in a good dw.

Reprint edition.

Covers the period from the 1920s when most newspaper ads were pen-and-ink drawings, to the 1930s and '40s "when the advancement in newsprint and the printing itself allowed for more realistic photos, or halftone printing. Very good .

Keywords: FILM; CINEMA; MOVIES; MOVIE BOOKS; PERFORMING ARTS.

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