Author: Revue de Reclame
Title: Revue der Reclame: Waarin opgenomen De Reclame en Meer Baet. Officieel Orgaan van het Genootschap voor Reclame.
Description: Amsterdam, Officieel orgaan van het genootschap voor reclame, 1938-1943. Incomplete set, consisting of a total of 23 numbers (also seperately available, please inform for prices). Year 1, 1938; 9 issues. No. 1 (Feb.) to no.10 (Nov.) so no. 3, 8 & 11/12 missing. Year 2, 1939; 11 issues. No. 1 (Jan.) to 12 (no. 6 missing). Year 6, 1943, 4 issues. No. 1 (Jan.) to 4. In total 24 numbers of this monthlyadvertising magazine, in which a diversity of articles on (internationally operating) companies. Includes many illustrations and a number of stuck in publicity appendices. Occasional (very small) red pencil marker notes. Various issues from from the period 1938-1943. All issues in original wrappers, printed in various colours, and illustrated with b/w and colour illustrations. Contains some tipped in and loose samples. All issues in a very nice condition, apparently complete. The 4 issues from 1943 are scarce and are apparently the last that were published during war-time. Revue de Reclame appeared between 1938-1943 and 1946-1972. In 1937 the editors of the appearing three publicity periodicals (De Reclame, Meer Baet and Officieel Orgaan van het Genootschap voor Reclame) started deliberating the publication of one joint magazine. The effort was successful. Early 1938 the first issue of the new magazine Revue der Reclame appeared.

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