Author: D'ARCY MASIUS BENTON & BOWLES.
Title: Marketing: Communicating with the Consumer. (Foreword by Rt. Hon. Peter Walker, M.P.)
Description: London: Mercury Books, 1992. Published in association with CBI Initiative 1992. "This book is about the implications for the marketing of consumer goods in the European Communities (EC) following the implementation of the EC's single market programme." 25.2cms. x 19.5cms. Pp. 10/198, + 4 maps,marginal marks affecting approx 4 pages. Blue cloth, illustrated d/w. G+/G+.

Keywords: Darcy Masius Benton Bowles Walker Marketing Communicating with Consumer Maps A17101 Miscellaneous


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