[EPHEMERA] [ADVERTISING] [AMERICANA]

Promotional Advertisement for the 1952 Studebaker

Eureka, CA: Art Wilson Auto, 1952. Other. This is a greeting card style piece of ephemera from Eureka California with the front showing a cut-out of a baby in pink ... The interior invites the reader to come and see the new 1952 Studebaker. "Art Wilson, (was a) local (Eureka, CA) Studebater dealer, and representative of the only automobile company that is twice as old as the motor car itself." (from Wikipedia). Very Good+ .

S. Howlett-West BooksProfessional seller

Book number: 43066

Catalogue: Advertising

Keywords: Ephemera Advertising Eureka, CA Studebaker Automobiles Californiana Auto Dealerships

BALL, ERNIE

Eagle' Toons 3 the Songbird of Bid, Ohio, Plus: Spaced out

New York: Ernie Ball, 0. 1st Edition; 1st Printing. Stapled wraps. Illustrated by Steve Pizzurro. B&W Illustration; This is a thin advertising booklet / comicbook with self covers and a stapled spine. The comic art is conceived by Steve Pizzurro (the Pizz) one of the more famous artists of the "Lowbrow Art Movement". The booklet is in Very Good+ condition, with some light finger dirt to the edges of the covers. The text pages are clean and bright. "Ernie Ball did not create anything new — he simply saw a demand and improved upon existing products and found ways to better fulfill market demands. By the early 1970s he took the company global by establishing distributors in Europe and Asia. Jimi Hendrix, Eric Clapton, Pete Townshend, and other rock icons were stringing up Slinkys, a trend that continues into the present, making Ernie Ball the second biggest string manufacturer in the country. He was unorthodox in his management methods, disregarding market surveys, preferring instead to test products in the marketplace to see if they would succeed. He regarded profit-and-loss as necessary evils and trusted his instincts" (from Wikipedia).. Very Good+ .

S. Howlett-West BooksProfessional seller

Book number: 43352

Catalogue: Advertising

Keywords: Advertising Ernie Ball Steve Pizzurro Comic Books Comicbook Art Lowbrow Art Guitars Guitar Instruction

STEWART-WARNER SPEEDOMETER CORPORATION

The Stewart Lever

Chicago: Stewart-Warner Speedometer Corporation, 1923. 1st Edition; 1st Printing. Stapled wraps. This is a magazine / advertisement from the Stewart-Warner Speedometer Corporation. The magazine is in Good condition and was issued without a dust jacket. The magazine covers (both front and rear) have large chips missing, tears, discoloration, rubbed spots, and general wear and tear. The text pages are clean and bright. Included are the articles: What Chance has this Child Got? (regarding brake safety) , Get Started Right - Put More $ in Spring, Rubels and Runabouts (by Dick Goodnow) , And the Same Thing I Told Jim - I Pass on to You, Mr. Dealer! Opportunity Lane Runs Right Down through your Garage, and more. "Stewart-Warner, as the hyphen would suggest, was a company launched from the combined efforts of two men; although the partnership was more like a handshake at the end of a fist fight. In the early years of the automobile, John K. Stewart of Chicago and Arthur Pratt Warner of Beloit, Wisconsin, were leaders of rival companies, each competing to corner the market on the development of new motor car accessories—particularly the speedometer. No shortage of lawsuits were filed between the Warner Instrument Company and the Stewart & Clark MFG Co, with both sides accusing the other of patent infringement and general chicanery. It was only in 1912, nearly a decade into the feud, that A. P. Warner decided to adopt an “if you can’t beat ‘em, join ‘em” strategy, agreeing to merge with his nemesis and form a new entity, the Stewart-Warner Speedometer Corporation." (from the Made in Chicago Museum). Good .

S. Howlett-West BooksProfessional seller

Book number: 43351

Catalogue: Advertising

Keywords: Advertising Stewart-warner Speedometer Corp. Speedometers Automotive Automobiles Auto Parts The Stewart Lever Magazine