Mike Long Books: Advertising
found: 5 books

 
WILLIAM O'BARR
Culture and the Add
Westview Press. 1994. Soft Cover. PB/pub.1994/Gd. condition/212 pages - Exploring otherness in the world of advertising.. (AH54822z). Good.
Mike Long BooksProfessional seller
Book number: 4822z
USD 27.49 [Appr.: EURO 25 | £UK 22.25 | JP¥ 2962]
Catalogue: Advertising
Keywords: advertisement, history, negro, slavery, stereotype, business, mammy, tom, uncle, television, billboard, product, ad,

 
STEUART BRITT, EDITOR
The Dartnell Marketing Manger's Handbook
Dartnell Publishing. 1983. Hard Cover. Hardcover/pub.1983/Gd. condition/1,292 pages - Marketing Manager's handbook and reference.. (AN14572z). Good.
Mike Long BooksProfessional seller
Book number: 4572z
USD 26.89 [Appr.: EURO 24.25 | £UK 21.75 | JP¥ 2898]
Catalogue: Advertising
Keywords: business, advertisement, leadership, agency, reference, handbook, ethics, lawyer, attorney, corporations, wall street, investment,

 
INTERNATIONAL PAPER COMPANY
Pocket Pal
International Paper Company. 1995. Soft Cover. PB/pub. 1995/ Gd. condition, Spiral Bound/ 226 pages . (AH8007879ml). Good.
Mike Long BooksProfessional seller
Book number: 007879ml
USD 19.80 [Appr.: EURO 18 | £UK 16 | JP¥ 2134]
Catalogue: Advertising
Keywords: pocket pal, artist, advertisment, marketing, color, illustration, how to, instruction, business, lay-out,

 
GEORGE RISLEY
Modern Industrial Marketing
McGraw-Hill Publishing. 1972. Hard Cover. Hardcover/pub.1972/Gd. condition/362 pages - A decision-making approach.. (TN44774z). Good.
Mike Long BooksProfessional seller
Book number: 4774z
USD 53.89 [Appr.: EURO 48.75 | £UK 43.5 | JP¥ 5807]
Catalogue: Advertising
Keywords: selling, technique, marketing, advertising, business, how to, instruction, corporation, management, distribution,

 
BOB SCHULBERG
Radio Advertising
NTC Business Press. 1990. Hard Cover. Hardcover/pub.1990/Gd. condition/204 pages - A Authoritative Handbook.. (KR24683z). Good.
Mike Long BooksProfessional seller
Book number: 4683z
USD 20.03 [Appr.: EURO 18.25 | £UK 16.25 | JP¥ 2158]
Catalogue: Advertising
Keywords: radio, marketing, selling, business, profit, advertisement, how to, instruction, communication,

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