Gibson: Marketing
found: 5 books

 
BUXTON, EDWARD
Promise Them Anything the Inside Story of the Madison Avenue Power Struggle
New York NY: Stein & Day, 1972. First Edition. Hardcover. ISBN: 0812814533. Very Good in Very Good dust jacket; DJ has small tear at spine; 302 pages.
Gibson's BooksProfessional seller
Book number: 2032
USD 18.00 [Appr.: EURO 16.25 | £UK 14 | JP¥ 1953]
Catalogue: Marketing
Keywords: 0812814533 Buxton, Edward Advertising Madison Avenue Business

 
HIAM, ALEXANDER
Portable Mba in Marketing
New York NY: John Wiley & Sons, 1992. First Edition. Hardcover. ISBN: 047154728x. Very Good in Very Good dust jacket; Complete coverage of what leading business schools teach about marketing. Provides the knowledge base needed to compete worldwide on quality, Innovation, and custmer service; B&W Illustrations; 464 pages.
Gibson's BooksProfessional seller
Book number: 33821
USD 12.00 [Appr.: EURO 11 | £UK 9.5 | JP¥ 1302]
Catalogue: Marketing
Keywords: 047154728x Marketing Business Hiam, Alexander 1st Edition

 
POPCORN, FAITH
Popcorn Report Faith Popcorn on the Future of Your Company, Your World, Your Life
New York: Doubleday, 1991. First Edition. Hardcover. ISBN: 0385400004. Very Good in Very Good dust jacket; Underlining on a few pages; Speculates on the three major trends that will influence American business in the future--cocooning, or the urge to stay home; an emphasis on survival in a ruined environment; and a return to youth culture; 226 pages.
Gibson's BooksProfessional seller
Book number: 40927
USD 10.00 [Appr.: EURO 9 | £UK 7.75 | JP¥ 1085]
Catalogue: Marketing
Keywords: 0385400004 Marketing Popcorn, Faith 1st Edition Business

 
RIES, AL AND JACK TROUT
Marketing Warfare
New York, NY: Mcgraw Hill, 1986. First Edition. Hardcover. ISBN: 007052730X. Very Good in Very Good dust jacket; Basing their techniques on successful military strategies, the authors provide practical frameworks to effectively market products, companies, and institutions and use case histories to demonstrate how each technique operates; 216 pages.
Gibson's BooksProfessional seller
Book number: 34383
USD 10.00 [Appr.: EURO 9 | £UK 7.75 | JP¥ 1085]
Catalogue: Marketing
Keywords: 007052730X Marketing Business Ries, Al 1st Edition Trout, Jack

 
ST. GEORGES, MAUBERT AND IRVING SMITH KOGAN
Public Relations Modern Business a Series of Texts Prepared As Part of the Modern Business Program
New York NY: American Hamilton Institute, 1962. Reprint. Hardcover. Very Good with no dust jacket; 376 pages.
Gibson's BooksProfessional seller
Book number: 41099
USD 10.00 [Appr.: EURO 9 | £UK 7.75 | JP¥ 1085]
Catalogue: Marketing
Keywords: Public Relations Business St. Georges, Maubert Kogan, Irving

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